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6sense Research Finds That Vendors Need to Be Known and Preferred Before the Buying Journey Begins

6sense Research Finds That Vendors Need to Be Known and Preferred...

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The vendor buyers favor before contacting a seller wins 82% of the time, and...
ZoomInfo launches New MCP Connector and API on Snowflake

ZoomInfo launches New MCP Connector and API on Snowflake

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Customers can now use verified ZoomInfo company, contact, intent, and Scoops data inside Snowflake...
ZoomInfo Launches Native Integration With Exa Through GTM.AI

ZoomInfo Launches Native Integration With Exa Through GTM.AI

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ZoomInfo, the all-in-one AI GTM platform, announced a native integration with Exa, the search...
Querio Launches with $5 Million to Give Data Teams Control of Company Analytics as Work Moves to AI

ZoomInfo Brings Enterprise Knowledge Into The GTM Context Graph Through Workbounce...

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Workbounce adds a semantic knowledge layer to the GTM Context Graph, unifying ZoomInfo's verified...
6sense, the Intelligence Platform for Agentic GTM, Named a Leader in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms for Sixth Consecutive Year

6sense, the Intelligence Platform for Agentic GTM, Named a Leader in...

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6sense®, the Intelligence Platform for agentic go-to-market, has been recognized as a Leader in...
Talkdesk ends the guesswork in deploying customer-facing AI agents

Talkdesk ends the guesswork in deploying customer-facing AI agents

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Talkdesk Agent Builder enables teams to create, test, and validate AI agents before deployment...

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Staff Writer Articles:

Campaign Agent Governance: Why Autonomous Marketing Needs Budget and Brand Controls Before Execution

Campaign agents can build audiences, create content, shift spend, and respond to campaign results with less manual effort. Campaign Agent Governance gives you rules...

Martech Signal Economics: Which Customer Signals Are Actually Worth Paying For?

For those of us in marketing today, every touchpoint of a digital interaction can emit signals as to what a customer is interested in,...

Martech Capability Markets: Why Marketing Teams May Soon Buy Intelligence Instead of Software?

Traditionally, marketing technology has been application-based. To support different stages of the customer journey, organizations invest in customer relationship management (CRM) systems, marketing automation...

Creative Adtech: When AI Makes the Advertisement Itself a Real-Time Optimization System

In the past, advertising followed a well-defined production cycle. Marketing teams would create a concept, designers would develop visuals, copywriters would write the messaging,...

Synthetic Audience Testing: How Marketers Can Pressure-Test AI Campaigns Before Customers See Them

AI learning copilots can suggest courses, role moves, skill gaps and practice tasks based on employee data. That can make development more useful while...

AI Disclosure Experience: How Brands Can Label AI Interactions Without Creating Trust Fatigue

AI disclosure is moving from legal notice to customer experience design. Customers now meet AI in chats, product suggestions, service replies, and campaign content....

SalesStar Podcast:

Al and Go-to Market Tips with Steve Harding, SVP of International at Clari + Salesloft
Sales Intelligence and SalesTech: with Yoni Tserruya, CEO of Lusha
SaaS Sales and Marketing Trends with Jason Wolf, President of Fullstory
Driving Better B2B SaaS Marketing ROI: with Alicia Hale, (former) SVP of Growth Marketing at Demandbase