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Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys

Amperity Introduces the First Enterprise Customer Data Agent that Turns AI...

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AI Agent brings trusted, unified customer data and AI together so marketers can activate...
Adform Strengthens Omnichannel Media Buying With Strategic Acquisition Of Goldbach’s Advertising Technology Division, Splicky

Adform Strengthens Omnichannel Media Buying With Strategic Acquisition Of Goldbach’s Advertising...

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Adform, Europe’s leading independent media buying platform, today announced the acquisition of Splicky, the...
GoDaddy's New ANS Marketplace Tells You Which AI Agents You Can Trust

GoDaddy’s New ANS Marketplace Tells You Which AI Agents You Can...

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ANS Marketplace showcases the internet's first ANS-verified AI agents GoDaddy announced the next phase of...
Clinch Introduces Predict IQ Scoresâ„¢ to Help Advertisers Validate Creative Effectiveness Pre-Launch

Clinch Introduces Predict IQ Scoresâ„¢ to Help Advertisers Validate Creative Effectiveness...

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New AI Creative Predictive Scoring Uncovers Performance Potential and Actionable Diagnostics Within Flight Control Clinch,...
Vonage Deepens Native Contact Center with Salesforce's Agentforce Voice Integrations

Vonage Deepens Native Contact Center with Salesforce’s Agentforce Voice Integrations

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Vonage's AI-powered voice solution for virtual and human agents brings next-gen intelligence to customer...
Agiloft Launches Enterprise-Grade Obligation Management, Pioneering the AI-Native Era of Contract Lifecycle Management

Agiloft Launches Enterprise-Grade Obligation Management, Pioneering the AI-Native Era of Contract...

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Enterprises gain real-time visibility and control over post-signature obligations, helping reduce risk, enforce compliance,...

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Staff Writer Articles:

Market Experiences (MX): The Next Frontier In Martech Strategy

Over the past ten years, the way customers talk to brands has changed a lot. People today don't think in terms of "channels." They...

Cognitive Martech: Systems that Reason, Not Just Automate

There have been many changes in marketing over the years. The first was the manual execution age, when campaigns were built and run by...

How Martech Architectures Influence Whether Brands Appear In AI Answers?

A list of blue links fighting for clicks is no longer what search is. AI systems are deciding what information to show and which...

From Keywords To Knowledge Graphs: The New Martech Foundations Of Search

For more than twenty years, the main idea behind digital marketing strategy was to find the right keywords and get them to the top...

Beyond Amazon: The Explosion of Retail Media Networks (RMNs) for B2B

You have likely watched Amazon dominate the advertising landscape, but a massive shift is occurring in the business world. Retailers are transforming into media...

Go Beyond the Rules: Turn Customer Privacy Into Your Advantage

Most companies see customer privacy as a chore. It is a set of legal rules you have to follow to avoid fines. This view...

The SaleStar Podcast:

Vibe Coding and The Future Of Product Demo Platforms with Eric Anderson, CEO of Walnut
B2B SaaS Marketing Best Practices Featuring Andrew Frawley, CEO of Data Axle
AI Agents And Their Impact on Sales, Marketing Experiences: with Ben Weikert, Senior Director, Product Marketing and GTM Innovation at Salesloft
The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi