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Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement

Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming...

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The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement...
Using local AI-enhanced workflows on AMD Ryzen AI PCs Can Dramatically Reduce Task Completion Time for Professionals

OpenX Repositions as The Intelligent SSPâ„¢ to Simplify Advertising

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Bringing intelligence closer to inventory to power a simpler, more responsible future for advertising OpenX,...
Feroot Introduces Industry-First AI-Powered Consent Audit to Verify Compliance Across Websites and Mobile Apps

Feroot Introduces Industry-First AI-Powered Consent Audit to Verify Compliance Across Websites...

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New DXComply capability enables enterprises to enforce consent and preference policies across websites and...
The Promptists Launches as Specialist Marketplace for AI Prompt Artistry with Community of More Than 3,000 Practitioners

VisiGEO Launches: The Tool to Make Your Brand Visible to AI

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VisiGEO empowers brands to boost AI visibility and stay competitive as search shifts from...
ViewLift and MyOutdoorTV Launch Conversational AI Search to Transform Streaming Discovery for Outdoor Enthusiasts

ViewLift and MyOutdoorTV Launch Conversational AI Search to Transform Streaming Discovery...

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New AI-powered feature enables natural language content discovery across MOTV's extensive hunting, fishing, and...
UiPath Announces New Agentic Solution to Accelerate Procurement Cycles

UiPath Announces New Agentic Solution to Accelerate Procurement Cycles

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New UiPath Solution for Purchase-to-Pay reduces operational costs, automates exception handling, improves efficiency and...

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Staff Writer Articles:

Points Are Meaningless. Are You Ready for Algorithmic Loyalty?

Take a honest look at your loyalty program. A customer shops with you nine times in a year. Another visits once and never returns....

Retail Media 2.0: From Sponsored Listings to AI-Driven Commerce Ecosystems

What was retail media even up to five years ago? Simply a channel where brands paid for sponsored products listings on Amazon. They optimized bids...

Martech in 2026: The Shift Toward Data-Centric Engagement Platforms

In the last decade, marketing technology has changed a lot. What started out as a bunch of separate products, each with its own purpose...

From Clicks to Conversions: How Martech Is Transforming Attribution Accuracy?

For a long time, marketers used vanity metrics like clicks, impressions, and page views a lot to figure out how well their campaigns were...

Ears Wide Open: Why Programmatic Audio is B2B’s Untapped Frontier

You spend your whole day staring at screens. Your clients do the exact same thing. By 5 PM, their eyes are tired. They do...

The Laboratory vs. Factory Model: Restructuring Marketing for the AI Age

You probably organize your marketing department by channel. You have a social team, an email team, and a brand team. This old way is...

SalesStar Podcast:

SaaS Sales and Marketing Trends with Jason Wolf, President of Fullstory
Driving Better B2B SaaS Marketing ROI: with Alicia Hale, (former) SVP of Growth Marketing at Demandbase
Evolving Standards In B2B Sales and Marketing: with Kimberly Gordon, Senior Vice President of Marketing at People.ai
Product Marketing and AI with Jason Telmos, 6sense