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VisiGEO Launches: The Tool to Make Your Brand Visible to AI

VisiGEO Launches: The Tool to Make Your Brand Visible to AI

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VisiGEO empowers brands to boost AI visibility and stay competitive as search shifts from...
ViewLift and MyOutdoorTV Launch Conversational AI Search to Transform Streaming Discovery for Outdoor Enthusiasts

ViewLift and MyOutdoorTV Launch Conversational AI Search to Transform Streaming Discovery...

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New AI-powered feature enables natural language content discovery across MOTV's extensive hunting, fishing, and...
UiPath Announces New Agentic Solution to Accelerate Procurement Cycles

UiPath Announces New Agentic Solution to Accelerate Procurement Cycles

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New UiPath Solution for Purchase-to-Pay reduces operational costs, automates exception handling, improves efficiency and...
Webflow Acquires Vidoso.ai to Expand Its Agentic Web Marketing Platform

Ketch Announces Enterprise Marketing Preference Management to Power Permissioned, AI-Ready Data

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Expanded integrations, enterprise-grade preference center capabilities, and advanced orchestration will help brands collect and...
Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys

Amperity Introduces the First Enterprise Customer Data Agent that Turns AI...

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AI Agent brings trusted, unified customer data and AI together so marketers can activate...
Adform Strengthens Omnichannel Media Buying With Strategic Acquisition Of Goldbach’s Advertising Technology Division, Splicky

Adform Strengthens Omnichannel Media Buying With Strategic Acquisition Of Goldbach’s Advertising...

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Adform, Europe’s leading independent media buying platform, today announced the acquisition of Splicky, the...

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Staff Writer Articles:

Ears Wide Open: Why Programmatic Audio is B2B’s Untapped Frontier

You spend your whole day staring at screens. Your clients do the exact same thing. By 5 PM, their eyes are tired. They do...

The Laboratory vs. Factory Model: Restructuring Marketing for the AI Age

You probably organize your marketing department by channel. You have a social team, an email team, and a brand team. This old way is...

Why MarTech audits are becoming a critical step before scaling digital advertising spend?

Many businesses increase advertising budgets, expecting immediate growth in conversions and revenue. In theory, allocating more funds to digital advertising should translate into greater...

MarTech for Retail Growth: Why Manual Reviews Still Matter in an AI-driven Marketing World?

Artificial intelligence and automation have changed the modern Martech ecosystem. It has changed how retailers plan, carry out, and judge their marketing efforts. In...

The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

You likely breathed a sigh of relief when the timeline for the cookie death got pushed back. But that was just the warm-up act....

Operational Excellence as a Differentiator in AI-Powered MarTech

Artificial intelligence is no longer just a test layer in marketing technology. It is built into the whole MarTech landscape and powers everything from...

SalesStar Podcast:

Evolving Standards In B2B Sales and Marketing: with Kimberly Gordon, Senior Vice President of Marketing at People.ai
Evolving Standards In B2B Sales and Marketing: with Kimberly Gordon, Senior Vice President of Marketing at People.ai
Product Marketing and AI with Jason Telmos, 6sense
Vibe Coding and The Future Of Product Demo Platforms with Eric Anderson, CEO of Walnut