Conversion Logix® Launches The Conversion Cloud® Partner Program, A Private-Label SaaS And Turnkey Agency Service, Aimed At Growing Agency…

New partner program helps marketing agencies transform their business strategy with white-label lead gen SaaS solutions. Conversion Logix®, LLC announced the release of The Conversion Cloud® Partner Program, a private-label SaaS aimed at helping agencies convert website visitors into actionable leads for their clients. The Partner Program has already proven to be a solution for agencies looking for ways to boost their recurring revenue and client retention. Marketing Technology News: NetApp Joins Aston Martin Cognizant…

Velocix Expands SaaS portfolio With Cloud-Native Video Recording Manager

Fully managed service reduces operational costs and time-to-market for Cloud DVR and time-shifted video applications Velocix, the market’s leading provider of carrier-grade video streaming and advertising technology, has expanded its portfolio of fully managed software-as-a-service (SaaS) applications with the launch of a new cloud-native video recording management service called Cloud VRM. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines Cloud VRM features an…

Banzai Raises $15 Million in Venture Debt Financing to Grow its SaaS Event Marketing Platform

Venture Debt round led by Columbia Pacific Business Finance with additional investment from Gaingels “This funding allows Banzai to accelerate growth and provide solutions that enable results-driven marketers to adapt and thrive in the changing world of event marketing.” - Joe Davy, CEO, Banzai Banzai, the leader in event marketing, announced today the successful closing of $15 million in venture debt funding. The funding was led by Columbia Pacific Advisors and will enable Banzai to expand further to…

Onapsis Expands Into Mission-Critical SaaS Application Market With Cybersecurity And Compliance Support For SAP SuccessFactors

General Availability of SAP SuccessFactors coverage in The Onapsis Platform increases visibility of interconnected business applications to ensure security and compliance in the intelligent enterprise Onapsis, the leader in mission-critical application cybersecurity and compliance, today announced the general availability of support for SAP SuccessFactors in The Onapsis Platform. The new support enables customers to quickly discover, assess, prioritize, and eliminate SAP SuccessFactors’ misconfigurations,…

Vungle Acquires GameRefinery, A Leading SaaS Mobile Gaming Analytics Company

Acquisition brings further innovation to Vungle's mobile performance advertising platform by offering contextual targeting and creative intelligence features Vungle, a leading mobile performance advertising platform, announced today the acquisition of GameRefinery, an industry-leading SaaS mobile gaming analytics company headquartered in Finland. GameRefinery's Game Intelligence platform provides developers with retention and monetization insights through its cloud-based developer tools for world-class studios such as…

Amesite Announces It Will Focus On Whole Enterprise Solutions After Successful Implementation Of Its SaaS Ed-Tech Platform For The Henry…

Amesite Inc., an ed-tech, SaaS company with the most advanced artificial intelligence driven online learning platform in the industry, providing both content creation and a best-in-class infrastructure for the multi-billion-dollar online learning markets in business and education, announced today the successful implementation of its whole enterprise solution for The Henry Ford Museum of American Innovation. Marketing Technology News: RTB House Wins 2021 Best Places To Work Award Amesite's cloud-based platform and…

MetaCX Launches Embedded Success Plans To Transform SaaS Apps for the Performance Economy

CXLayer Brings 'Success Plans Everywhere' as the First and Only Collaborative Customer Success Plans That Can Be Embedded Into Any SaaS App or Digital Experience  Comes on the Heels of a Year of Notable Achievements and Company Momentum MetaCX, the pioneer in a new value-based approach for achieving shared success in B2B ecosystems, announced CXLayer, an industry-first capability that allows MetaCX success plans to be embedded directly into any SaaS application or digital experience. Making value realization insights and…

Admitad Acquires Tapfiliate, the Netherlands-Based Affiliate Marketing SaaS-Platform

Late January, Admitad acquired Tapfiliate, the Dutch subscription-based SaaS-platform where advertisers can manage their affiliate programs on their own. The details of the deal are not disclosed, however it was announced that Tapfiliate will keep its brand and management. Marketing Technology News: Clever Launches New Identity Management Solution For K-12 School Districts Admitad CEO & Founder Alexander Bachmann, said, "By buying Tapfiliate, Admitad aims to increase its micro B2B penetration, as well as acquire…

Mobivity Appoints Hypergrowth SaaS Veteran Al West as Chief Revenue Officer

West Brings a Stellar Track Record of Growing Revenues from Startup to Over $220M in Recurring Revenues Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, and facilitate digital transformation, announced that Al West has joined Mobivity as Chief Revenue Officer to focus on expanding Mobivity’s revenue operations and accelerate growth. Mr. West brings more than two decades of experience building, scaling and leading revenue organizations including…

Socialbakers Recognized as the ‘Most Popular Social Media Management Software’ by SaaSworthy

Earning a 92% score based on a proprietary algorithm that calculates various SaaS product factors, Socialbakers won the top spot on the list of Most Popular Software in Social Media Management for Q1 2021 Socialbakers, the leading social media marketing platform, has been recognized as the "Most Popular Software in Social Media Management for Q1 2021" by SaaSworthy, an online resource that scores SaaS products using a proprietary algorithm based on more than half a million data points. According to SaaSworthy's…

Digital Media In-Housing Set for Growth as Match2One Launches Enhanced AI Programmatic SaaS Platform for Ecommerce Brands

Digital marketing teams within ecommerce and direct-to-consumer brands will be offered enhanced capability to in-house programmatic digital media campaigns, with the launch of a market-defining SaaS platform by Match2One. Match2One’s subscription platform is aimed at the growing number of mid-market ecommerce and DTC brands, aiming to drive growth through programmatic media investment. It enables in-house teams to avoid costly agency relationships and take direct control of high-performance optimisation technology.…

SailPoint Announces Intent to Acquire Intello to Identify, Secure, and Govern Access to SaaS Applications for Today’s Digital Enterprise

SailPoint Technologies Holdings, Inc., the leader in identity security for the cloud enterprise, announced its intent to acquire Intello, an early-stage SaaS management company that helps organizations to discover, manage, and secure SaaS applications, particularly the “shadow access” that is currently outside of IT’s purview. This pairing will address a current lack of visibility into what SaaS apps exist across today’s digital business combined with the critical need to properly manage and secure access to these apps for…

Why SaaS is the Sassier Option for Partnership Marketers

‘Cheeky’ - that’s the dictionary definition of ‘sassy’. And it might be a stretch to try and persuade anyone that any SaaS platform fits that description. But the dictionary also adds ‘lively, bold and full of spirit’ - so perhaps SaaS is sassy after all. Because that’s our position: that in comparison to traditional affiliate platforms, at least, a SaaS approach to partnerships is the livelier, bolder, more spirited option for brands. It is also the option that offers better growth, stronger partner relationships, better…

Uberall Appoints SaaS Revenue Leader Tijs van Santen As Chief Customer Officer

Riding a strong 2020, the company continues building out all-star executive team for the next phase of growth Uberall, the leading provider of ‘Near Me’ Brand Experience (NMBX) marketing solutions, announced the appointment of Tijs van Santen as its Chief Customer Officer. In this newly created role, van Santen will help accelerate Uberall's growth with an even greater focus on value creation for customers and partners, which range from multinational corporations to independent local businesses. "We are delighted to be…

Commvault Appoints SaaS Veteran Isabelle Guis as Chief Marketing Officer

Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, announced the appointment of Isabelle Guis as Chief Marketing Officer (CMO). Guis will use her deep experience in marketing industry-leading cloud and SaaS-based solutions to take the reins of Commvault's global marketing efforts. "With Commvault's strong momentum and leading product portfolio, it's the perfect time for Isabelle to join," said Sanjay Mirchandani, CEO, Commvault. "Based in the Bay…

First-of-a-Kind SaaS Platform Enables UK Businesses to Effortlessly Create New Revenue Channels

GetReve enables SMEs to offer a suite of white-labelled online products to their existing client bases, or to set up those products as standalone businesses Platform is proving highly popular in challenging pandemic climate as UK firms seek to diversify their offerings and hedge against risk GetReve customers pay a small licence fee and can charge their own clients recurring monthly subscriptions that they set, providing financial peace of mind GetReve, a first-of-a-kind SaaS (software as a service) platform that enables…

One Identity Enables Identity-Centric Security Through New SaaS IGA and PAM Solutions

Full power of One Identity Manager and One Identity Safeguard are available via SaaS through the One Identity Cloud, enabling a cloud-based identity security strategy New offerings deliver cloud without compromise for IGA and PAM Cloud-based offerings to enable Zero Trust architectures One Identity, a proven leader in identity-centric security, announced the availability of new software-as-a-service (SaaS) identity governance and administration (IGA) and privileged access management (PAM) solutions that offer the full…

Bloomreach Poised to be the Next E-commerce SaaS Unicorn with Acquisition of Exponea

Fusion of the Bloomreach Digital Experience Platform and Exponea's Customer Data and Experience Platform Set to Transform Commerce Bloomreach, the leader in commerce experience, announced its acquisition of Exponea, the leading Customer Data and Experience Platform (CDXP). Bloomreach also announced an investment of $150 million from Sixth Street Growth to fuel the ongoing growth of its digital commerce experience platform (brX). Bloomreach’s market-leading e-commerce search and content services combined with Exponea’s…

ZW Data Action Technologies Invests in SaaS Software Operator Weiyouxin Technology

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain SaaS software operation service provider Weiyouxin Technology (“Weiyouxin”). ZW Data and Weiyouxin strive to provide WeChat-based social CRM operating tools to empower large brand name merchants to build digital marketing platforms. As the pandemic continues to impact business operations and hit offline stores, digital marketing platforms…

DemandLab Launches Sightline, a SaaS Business Confidence Solution that Delivers Fast, Accurate B2B Marketing Attribution

Marketing consultancy DemandLab launches the first SaaS solution to merge seamlessly with Marketo and Salesforce and enable B2B organizations to confidently measure the impact of full-funnel marketing on revenue DemandLab, a technology-focused marketing consultancy, released Sightline, a business confidence solution that collects marketing and sales data across multiple marketing platforms and demand generation channels and creates a holistic record of the lifecycle for each customer. Sightline was developed by marketers…