5WPR Holiday Shopping Survey Reveals Consumer Insights for 2020 Season

5W Public Relations, one of the largest independently owned PR firms in the U.S., has released their 2020 Holiday Shopping Survey, which looks at consumer intentions and behaviors as the holiday shopping season approaches. The survey includes data on the amount people plan to spend, shopping methods, timing, and top gifts people plan to purchase for their loved ones this season.  Findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic…

Measure Protocol Releases “QuickAnswers” to Uncover Fast, Cost-Effective Consumer Insights

New data service provides marketers, public relations firms, advertising agencies, media and other business professionals with fast access to answers for their most pressing market research questions Measure Protocol, the ethical person-based data marketplace powered by blockchain, released Measure QuickAnswers (Measure QA). The new service provides an agile approach to uncovering pressing data points. These insights, garnered from Measure’s audience of Gen Z and Millennial mobile-only app users, can help businesses of all…

Numerator Launches Consumer Insights Panel For Canada

First Omnichannel Insights for Canada Including COVID-19 CPG Behaviours Numerator, a data and tech company serving the market research space, launched the Numerator Canadian OmniPanel, the first and only omnichannel consumer insights panel for Canada. The Numerator Canadian OmniPanel focuses on fast moving consumer goods and has consumer shopping and brand behaviour across 15 retail channels -- including online -- for individual panelists. This coverage gives brands and manufacturers access to previously unreported…

Medallia Launches New Insights Suite to Power the Future of Consumer Insights

Modern Approach to Market Research Speeds Time to Innovation Medallia, Inc., the global leader in experience management, announced Medallia Insights Suite, a powerful combination of modern tools for insight leaders across agencies and brands. The suite leverages today’s growing video communication and crowdsourcing adoption to speed time to innovation and drive growth and revenue at pace. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America “The…

Navigating New Trends in Back-To-School Spending With Agile Consumer Insights

Understanding how consumers shop differently during this specialty season could lead to a multi-million-dollar shift in Sales The back-to-school shopping season is in full swing. In fact, in some parts of the country, particularly down South, children have already started classes. What we are learning as students of real-time consumer insights and Marketing trends is that seasonal shopping habits, for back-to-school, in particular, are shifting. No two categories are alike when it comes to buying preferences, and the…

How Consumer Insights Can Satisfy a Marketer’s Need for Agility, Innovation, and Disruption

The key to driving business success is by understanding consumers. Consumer trends are changing more rapidly than ever before. All too often, competitive pressures compel marketers to meet this demand by launching products, or creative at rapid-fire. This can turn out poorly in a very public setting, with the social media era putting brand reputation, product design, campaign messaging, and product launches under the microscope. But costly Marketing mistakes can be avoided by involving consumers themselves. Using consumer…

Leading Consumer Insights Platform, Suzy, Hires New Senior Vice President of Data and Insights

Suzy, a leading consumer insights platform that provides “actionable insights at the speed of culture,” announced the addition of statistical analysis expert Tanya Kolosova to the company’s impressive leadership team. In her new role as Senior Vice President, Data and Insights, Kolosova will oversee all of Suzy’s data analytics and statistical insights. An expert in actionable analytics and software development, Kolosova has extensive knowledge of machine-learning, advertisement and audience intelligence, and design and…

First Data Releases Consumer Insights Study on German Consumers’ Preferred Payment Methods

63% of German Consumers Indicate They Do Not Fear Fraud or Theft When Making Card or Contactless Payments First Data, a global leader in commerce-enabling technology, released its first nationally-representative study of more than 2,000 German consumers. The study examines consumers’ preferred payment methods, as well as the key factors that influence the adoption of card and contactless payment methods, including security, accessibility and age. The findings span the entire population and compare national regions. “Our…

CBS Partners with AI-Powered Consumer Insights Platform Canvs to Enhance Research Capabilities and Audience Insights

CBS Corporation announced a strategic relationship with Canvs, the leading consumer insights platform that leverages proprietary artificial intelligence (AI) to help businesses unlock insights from everyday language. CBS, which operates the most-watched television network in the US and owns one of the world's largest libraries of entertainment content, will integrate Canvs Surveys, the only AI-powered topical and emotional analysis platform to automate the coding of open-ended responses to survey questions. The…

As Industry Need for Real-Time Consumer Insights Grows, Kantar Expands Qualitative Practice

Kelley Baron is Named North American Qualitative Lead Kantar, one of the world’s leading marketing data, insight and consultancy companies, announced that it is expanding its qualitative practice, in response to the growing industry need for real-time consumer insights. As a result, it has named Kelley Baron President of its North American qualitative practice. In her new role, Baron will be responsible for growing Kantar’s qualitative services by building and innovating on current offerings, acquiring new clients…

Verto Analytics Raises $13.4 Million to Expand its Audience Measurement Solutions to Address Media Fragmentation and Lack of Cross-Platform…

Latest Funding Will Support New Services, a Robust Client Success Program, and Verto’s Growth in the US and Europe. The Growth Round Comes at a Pivotal Moment as the Fast-Paced Media Measurement Market Evolves Verto Analytics, the consumer-centric audience measurement company, announced that it has secured $13.4 million in growth-financing led by Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment with participation from Steve Farella, Chairman of MDC Media and Steve Marshall, CEO and Founder of…

TolunaInsights Unveiled to Transform End-to-End Consumer Insights Platform

TolunaInsights™ Empowers Businesses with Real-Time Automated Consumer Insights Toluna, a leading provider of consumer insights for the on-demand economy, has completed a corporate rebrand to spotlight its value proposition and market position. Underpinning the rebrand is the launch of TolunaInsights™, the industry’s first comprehensive, automated platform that delivers consumer insights in real-time. These changes mark a significant milestone based on the founding vision ten years ago to democratize market research and…

Crimson Hexagon Posts Record Annual Revenues in 2017 and Expands to “Consumer Insights”

General Motors Among Brands Choosing Crimson Hexagon as Company Broadens Beyond Social Media Analytics to AI-Powered Consumer Insights Crimson Hexagon, the leading provider of AI-powered consumer insights, recently announced record financials, as it closed its books for 2017. Revenue was up globally as well as in each geographic theater. In the last six months of 2017 alone, the company more than tripled its number of customers with annual contract values (ACVs) of $100,000 or more. Crimson’s momentum is the result of a…

Ansira Named as Vendor Offering Holistic Support for Consumer Insights by Independent Research Firm

Ansira Included Among Partners To Leverage For Data Optimization Ansira, a leading data-driven, technology-enabled marketing solutions provider, has been named among the customer engagement agencies and marketing database providers in a new report released by Forrester Research, Inc. titled, Vendor Landscape: The Consumer Data Ecosystem's Service Providers (October 10, 2017). The report provides an overview of the services from organizations in the consumer insights ecosystem and catalogs the services…

Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico

Last month, Acxiom expanded their global footprint with the launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico. The new launch would enable Acxiom clients and partners to improve reach and engagement among the rapidly growing LATAM audiences. The expansion involved collaboration with 4INFO to meet the increased global demands for safe and ethical people-based marketing solutions. Acxiom will tap 4INFO’s proprietary, patented device matching technology to deterministically map people to their…

Comlinkdata Acquires ShareTracker, Creating Global Provider of Consumer and Business Telecom Insights

Combined firm will have unique data and insights to help network operators acquire, retain and delight customers Comlinkdata, the leader in telecom market analytics, announced it has acquired ShareTracker, a US-based telecom research and analytics firm. The addition of ShareTracker assets will allow Comlinkdata to help network operators acquire, retain, and delight customers across wireless, wireline, video, broadband, device, and many other segments. The acquisition comes one year after Comlinkdata acquired Tutela, a…

Numerator Launches Promo Insights, Linking Consumer Purchase Behavior Back To Promotions

Numerator, a data and tech company serving the market research space, has launched Promo Insights, a new solution that provides brands visibility into the impact of promotions on household-level shopping behavior. Promo Insights links items featured on promotion to purchase behavior, providing context on the source of sales lift. For the first time, this allows brands to identify promotions that are bringing new buyers into the category/brand, shoppers influenced by promotions, and how promotional strategies drive new…

Dynata Acquires CrowdLab, Expanding Research & Insights Opportunities for Brands to Connect with Consumers

Dynata, the world's largest first-party data, and insights platform announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends in a multiple award-winning digital platform. The acquisition will expand Dynata's qualitative research capabilities within the Dynata Insights Platform, helping brands develop a more comprehensive picture of their markets and customers by linking specific behaviors with the experiences that drive them. For…

Revuze Launches Powerful Consumer Opinion Analyzer Tool Delivering Actionable Insights

Revuze, The Global leader in market research, launches an AI-driven consumer opinion analyzer tool to optimize web pages and digital ad campaigns by understanding consumer language and sentiment for better optimization of the product listing. The AI will identify trending keywords and analyze consumer sentiment towards those keywords and decide which keywords are best used to describe products for maximum ROI. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives…

Toluna Offers Real-Time Insights into Online Consumer Behavior in China

Tracking App Provides 360-Degree Behavioral Analysis Toluna, an ITWP company and leading consumer intelligence platform that delivers insights on demand, announced it has unveiled new, permission-based online data collection solution in China to analyze consumer behavior in real-time. The technology delivers deeper insights and cross-device behavioral data in response to increased demand by researchers and marketers in China, a previously opaque consumer sector. The technology also drives intelligent business…