IBM Helps Audi UK Reimagine the Digital Customer Experience

Online sales inquiries increase 59%; car buying experience puts prospective customers in the driver's seat IBM and Audi UK, one of the world's leading premium automotive manufacturers, collaborated to redesign Audi's website to deliver a far more engaging digital customer experience. During the course of 2020, Audi has seen a 59% increase in UK online sales inquiries despite an almost 30% industry decline in new UK car sales during the pandemic. With 90% of its car purchases starting online, Audi UK turned to IBM iX, the…

Vonage Appoints IBM’s Jay Bellissimo Chief Operating Officer

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced it has appointed Jay Bellissimo as Chief Operating Officer, effective January 19, 2021. Bellissimo will report to Rory Read, Vonage Chief Executive Officer. In this role, Bellissimo will be responsible for leading sales and operations globally, including Vonage's go-to-market strategy and execution across its portfolio of API, Unified Communications and Contact Center products. He will focus on driving…

IBM Tops U.S. Patent List for 28th Consecutive Year with Innovations in Artificial Intelligence, Hybrid Cloud, Quantum Computing and…

More Than Quarter Century of Patent Leadership Demonstrates IBM's Long-Term Commitment to a Culture of Scientific Discovery and Innovation IBM scientists and researchers received 9,130 U.S. patents in 2020, the most of any company, marking 28 consecutive years of IBM patent leadership. IBM led the industry in the number of artificial intelligence (AI), cloud, quantum computing and security-related patents granted.  "The world needs scientific thinking and action more than ever. IBM's sustained commitment to investing in…

Video Search Pioneer Panopto Hires IBM AI Marketing Executive

Previous Head of Marketing for IBM Watson Advertising and Proven Brand Builder to Join Award-Winning Video Management System Provider Panopto, the leading video management system provider, announced that, amidst significant company growth, Dave Neway is joining the company as its Vice President of Marketing. Neway brings a unique combination of marketing leadership, B2B expertise, and B2C brand experience to Panopto. Panopto’s video management system helps large enterprises and higher educational institutions build,…

IBM Appoints Gary D. Cohn As Vice Chairman

IBM announced the appointment of Gary D. Cohn as Vice Chairman of IBM and member of the IBM Executive Leadership Team. Mr. Cohn will work in partnership with IBM CEO Arvind Krishna and the IBM Executive Leadership Team on a wide range of business initiatives and external engagement, in areas including business development, client services, public advocacy and client relationship management. "Gary is a globally respected leader with deep experience operating at the center of business and government," said Mr. Krishna.…

IBM and Salesforce Join Forces to Help Organizations and Individuals Verify Vaccine and Health Status

IBM Digital Health Pass and Salesforce work.com to Help Businesses, Schools and Governments as They Strive to Reopen Safely in the Wake of the COVID-19 Pandemic IBM and Salesforce announced that they are partnering to help organizations as they strive to safely reopen public places and provide individuals with a verifiable and privacy-preserving way to manage and share their vaccination and health status in the wake of the COVID-19 pandemic. As part of this offering, IBM Digital Health Pass will integrate with the…

IBM and Air Canada Partner to Transform the Aeroplan Loyalty Program

New cloud-based web and mobile experience offers Aeroplan members more personalization, flexibility, and intuitive design IBM Canada announced its collaboration with Air Canada, the country's largest airline, on the recently launched Aeroplan program, which includes a new web and mobile digital experience, designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers and consultants,…

IBM Study: Majority of Global Consumers Embrace E-commerce

While the holiday shopping season will be different in many ways due to the COVID-19 pandemic, sustainability is still top of mind for many global consumers, according to the latest findings of a global IBM Institute for Business Value study. 54% of global consumers surveyed reported they are willing to change their holiday purchasing habits to help reduce environmental impact. This perspective was even more prevalent in some countries around the world, notably India (74%), Mexico (74%) and Brazil (66%). That is only…

IBM Named a Leader in Customer Identity and Access Management (CIAM)

IBM Security announced that it was recognized as a leader in The Forrester Wave: Customer Identity and Access Management, Q4 2020 report. The report cited IBM's support for FIDO2, biometrics, and a broad range of authentication protocols, integration with IBM and third-party identity verification and fraud management solutions, as well as reporting and dashboarding capabilities. Marketing Technology News: Five9 to Acquire Inference Solutions In this year's Forrester Wave for Customer Identity and Access Management…

Ribbon to Deliver Carrier-Grade Unified Communications as a Service to the IBM Cloud for Financial Services

Ribbon's Kandy Business Solutions will leverage the IBM Cloud for Financial Services to deliver secure, cloud-based Unified Communications as a Service capabilities Ribbon Communications Inc., a global provider of real time communications software and packet and optical transport solutions to service providers, enterprises, and critical infrastructure sectors, announced it has joined the IBM Cloud for Financial Services ecosystem and intends to onboard its Unified Communications as a Service (UCaaS) offering to the…

Partner4Work, Local Partners Join Forces With IBM to Provide Training & Employment Resources to Job Seekers, Small Businesses, and…

Partner4Work (P4W) and partner organizations including global law firm Jones Day, joined IBM to make Pittsburgh the first city in the U.S. to launch IBM's "Service Corps Reignite," a career readiness platform to support businesses, job seekers, and non-profit organizations emerging from the economic disruption of COVID-19. IBM's effort includes accredited learning content from IBM with personalized, 1:1 career development coaching from IBM Service Corps volunteers, and other experts at no cost to the user. The program…

IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify

IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, "IBM Watson Advertising Social Targeting with Influential," Harnesses AI to Help Identify Influencers that Align with a Brand's Values and Voice IBM announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products…

Adobe, IBM And Red Hat Announce Strategic Partnership To Advance CX Transformation

Initial Focus on Regulated Industries Using Hybrid Cloud Adobe and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty. As companies undergo their digital transformations and move core workloads to the cloud, the…

Europe Lagging On AI Development, Samsung And IBM Lead In AI Patent Race

Award-winning OxFirst, a specialist in the law and economics of IP, has released research that reveals the hidden secrets behind global patent registrations and information on the economic value of patents in the AI sector. While Samsung, IBM and Tencent dominate with the highest number of patents filed, fierce competition between the US and China overshadows other countries, including the EU. Marketing Technology News: AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud Multiple neural nets,…

MarTech Interview with Bob Lord, SVP of Cognitive Applications at IBM

"Companies can conduct business as usual remotely because Cloud service data centers manage processing power, connectivity, memory, storage and access to applications and programs." Please tell us about your role and the team/technology at IBM. As Senior Vice President, Cognitive Applications, Blockchain, and Ecosystems at IBM, I’m responsible for delivering market-leading products on our Cloud that create greater value for clients and partners. As we move further into 2020, I am focused on two key strategies to…

Hypersonix Receives $11.5M in Series A Funding Led by Intel Capital for AI-Driven Autonomous Analytics Platform Founded by Former Executives…

Company offers comprehensive cloud-based, intelligent analytics solution for consumer commerce; counts Amazon Lab126 among growing list of customers Hypersonix has received $11.5M in Series A funding led by Intel Capital with participation from existing investors. Hypersonix was founded by successful serial entrepreneur and former SAP executive Prem Kiran, and is led by an impressive co-founding team, including Rama Rao, former MIT research faculty member for advanced analytics, as well as former PayPal and Intuit data…

Annual IBM List Celebrates Global Women Leaders Shaping the Future of Artificial Intelligence

Company honors 35 professionals from 12 countries, as new global survey shows benefits of diversity to AI -- but notes that work is still needed to close gender gap IBM at its Think Digital conference unveiled its list of Women Leaders in AI, recognizing 35 exceptional female business leaders from 12 countries who are using artificial intelligence to drive transformation, growth and innovation across a wide variety of industries. These leaders were chosen because they and their companies are demonstrating the power of…

IBM CEO Arvind Krishna Keynotes IBM Think Digital 2020; Announces New AI, Edge and Cloud Capabilities to Help Clients

More than 90,000 attendees join IBM’s Think Digital event experience In his keynote presentation at IBM‘s Think Digital event, IBM CEO Arvind Krishna urged companies to build resiliency into their businesses and their networks in response to the unprecedented challenges presented by COVID-19. “History will look back on this as the moment when the digital transformation of business and society suddenly accelerated,” Krishna said. “This is an opportunity to develop new solutions, new ways of working and new partnerships…

Ribbon Offers IBM Clients Free Unified Communication as a Service and Collaboration Rooms on IBM Public Cloud

Ribbon enables organizations to continue to support their customers with a full suite of communications and collaboration tools hosted on the IBM public cloud Ribbon Communications Inc., a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, announced that it is delivering free cloud-based Unified Communications and Collaboration (UC&C) technology on the IBM public cloud to support IBM enterprise clients' remote staff. The …

Infosys and IBM Collaborate to Help Businesses Accelerate Digital Transformation With IBM Public Cloud

Infosys Becomes First Global Systems Integrator to Join IBM’s New Public Cloud Ecosystem Infosys, a global leader in next-generation digital services and consulting, and IBM announced a global alliance to help enterprises accelerate their digital transformation journey using the IBM public cloud. The collaboration will help enterprises — including those in highly regulated industries such as financial services, insurance and healthcare — to transition, modernize and transform their enterprise workloads and applications…