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Zeta Launches Enhanced Marketing Analytics and Insights Solution

Zeta Global, a data-driven marketing technology company that leverages unique data and artificial intelligence to help companies acquire, grow and retain customers, announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behavioral and location signals from Zeta's proprietary data set of 2.4 billion identities…

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today announced that it has been recognized as a Leader in "The Forrester Wave™: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing…

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report by Independent Research Firm

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has been recognized as a Leader in "The Forrester Wave: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing service…

Zeta Global Announces Chris Greiner as Chief Financial Officer

Executive hiring signals the marketing technology company's growth trajectory Zeta Global, a data and AI-powered marketing technology company that drives customer acquisition, retention and growth, announced that technology industry veteran, Chris Greiner, has joined the company as Chief Financial Officer (CFO). Greiner will oversee all finance and accounting functions, set financial strategy and play a key role in merger and acquisitions, business integration and business performance improvement. Marketing Technology…

Zeta Global Accelerates Growth with San Francisco Office Expansion

Marketing Technology Company Expands on West Coast to Focus on Building Data and Technology Presence, Talent and Products Zeta Global, a data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today reports the expansion of their San Francisco office located on Market Street. The proliferated presence is intended to deepen Zeta's business focus and investment in data, Artificial Intelligence and engineering technology, as well as raise Zeta's profile as a premiere…

Zeta Global Continues Investment in CRM Division with Hire of Rob Lentz as SVP Enterprise Operations

Rob Will Report to CRM President David Allen to Drive Further Productivity and Margin for Zeta's Growing CRM Client Base Zeta Global, a data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, announces the addition of Rob Lentz as Senior Vice President Enterprise Operations within Zeta's CRM division. Lentz will be based in Zeta's New York office. Lentz, a veteran software service executive for over 25 years, joins Zeta from Velan Ventures where he…

Zeta Global and PlaceIQ Announce Strategic Partnership to Enhance the Zeta Data Cloud

Best-in-Class Location Data Improves Customer Experience and Marketer Results Zeta Global, a data-driven marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has entered into a strategic partnership with PlaceIQ, the company building a new model of consumer behavior with location data and insights. As part of the partnership, the Zeta Data Cloud, and its 200+ million U.S. marketing profiles will now be integrated with industry-leading location audiences,…

Zeta Global and AUDIENCEX Enter Into Strategic Partnership

Partnership Focused on the High Growth SME Market AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, today announced a strategic  partnership, effective immediately, with Zeta Global, the data-driven marketing technology company that helps brands acquire, retain and grow customer relationships. Under the terms of the partnership, AUDIENCEX will assume certain small to medium-sized enterprise (SME) business operations of Zeta’s programmatic platform. The news comes on the…

Zeta Global Closes Acquisition of Sizmek’s Data and Programmatic Platform, Combining Superior Data with World’s Best AI

The Deal Signifies a New Monetization Pipeline for the Company and a Superior DSP Coming to Market Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, retain them longer and grow their value, announced that it has closed the acquisition of certain assets from online advertising technology company Sizmek. Zeta Global's acquisition of Sizmek assets is impactful to the current programmatic marketplace because the resulting Zeta DSP will mark the first time that data of this…

Zeta Global Appoints Its First Chief Privacy Officer

Leading Data Compliance and Privacy Expert Ben Hayes Joins Executive Team as It Prepares for Next Phase of Growth Zeta Global, the data-driven marketing technology company that operates the largest independent Marketing Cloud and Data Cloud, is proud to announce Ben Hayes as its first Chief Privacy Officer. A recognized expert in data privacy, compliance and security, and a pioneer in setting enterprise-level privacy guidelines for the transition to cloud-based systems, Hayes is the latest addition to Zeta's senior…

Zeta Global and The Relevancy Group Announce Findings of Consumer Holiday Attitudes and Marketing Behaviors Survey

Consumers Respond Favorably to Brands that Create Personalized Offers Based on Online Behaviors Zeta Global , a data-driven marketing technology company delivering 1:1 personalization at scale, and The Relevancy Group, a leading market research advisory firm have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors. Just in time for the active Black Friday/Cyber Monday peak period for retailers, this survey provides up-to-the-minute feedback on consumer…

Kitewheel Partners with Zeta Global to Bring Customer Journeys to ZetaHub

New Offering Enables Orchestration of Customer Interactions Across a Wide Range of Digital and Physical Channels Kitewheel, provider of the leading Customer Journey Hub for brands and agencies,  announced a strategic partnership with data-driven marketing technology innovator Zeta Global. The partnership will enable Zeta to seamlessly integrate Kitewheel’s industry-leading orchestration capabilities into the Gartner Magic Quadrant-rated ZetaHub. The AI-powered ZetaHub platform combines Zeta’s marketing, data and…

Zeta Global Leads Investment in Visto’s Enterprise Ad Hub for Programmatic Technology

Visto Software To Power Zeta's Data Driven Programmatic Offering As Part Of Comprehensive Strategic Partnership Visto, the Enterprise Ad Hub for programmatic media, announced an investment by Zeta Global, the data-driven marketing technology company that operates the largest independent Marketing Cloud and Data Cloud, to further develop Visto's agnostic workflow and analytics platform. A show of support for Visto's mission to provide transparent, programmatic enterprise solutions, the investment also reflects Zeta's focus…

Tune In Tomorrow – Global Citizen And The European Commission’s ‘Global Goal: Unite For Our Future’; Global Goal

International advocacy organisation Global Citizen and the European Commission are partnering on Global Goal: Unite for Our Future—The Concert, a globally televised and digitally streamed special that will air tomorrow. It will highlight the disproportionate impact COVID-19 has on marginalized communities - including people of colour, those living in extreme poverty and others facing discrimination. Hosted by Dwayne Johnson, The Concert will feature performances from Chloe x Halle, Christine and the Queens, Coldplay, For…

Metacake’s Ken Ott Advises Readers on Building an E-commerce Business

Ken Ott, co-founder of Metacake, an e-commerce growth team, gives expert online marketing advice for small business owners in two recent articles for marthastewart.com's "American Made" section, dedicated to practical business advice and inspiration. Ken's May 6th interview focused on Building a Profitable Ecommerce Business, sharing Metacake's philosophy behind digital e-commerce basics, such as developing diverse business and marketing channels and focusing on customer lifetime value over ROAS. One bit of practical…

Integrate WhatsApp With Cisco Finesse UCCX, UCCE, PCCE Contact Centers With CXInfinity

Boost your Cisco UCCE/X PCCE contact center performance with all new integration of WhatsApp. The advanced and integrated tool CXInfinity makes businesses engage with customers in real-time With 1.6 billion users across 180 countries, WhatsApp has become one of the most popular messaging platforms. And after the launch of WhatsApp Business in January 2018, the platform has grown immensely as a customer engagement channel. From start-up to an enterprise, from insurance to banking, WhatsApp has created a highly competitive…

Mspark Promotes Glenn Kawasaki to Vice President, Consumer Analytics

Mspark, a leading shared mail company, has promoted Glenn Kawasaki to Vice President, Consumer Analytics. Glenn joined Mspark in July 2018 as Senior Director, Consumer Analytics. In Glenn’s two years at Mspark, he has built a high-performing data science team, upgraded technology, and implemented best practice processes to drive a higher level of support for Mspark clients. His role in the company will continue to lead the Consumer Analytics team and provide best-in-class strategy and support for our sales teams and…

Splashtop Releases New Remote Support Integration with Jira

Jira technicians can now remotely access/support/control their end-user's computers using the Splashtop On-Demand Support (SOS) service Splashtop Inc., the worldwide leader in remote access, collaboration, and remote support solutions, has partnered with Atlassian to bring Splashtop's On-Demand Support technology to the Jira platform. Splashtop On-Demand Support is a solution optimized for IT Support and Helpdesks looking for a fast and user-friendly remote support solution, with high performance and robust security.…

Canon Solutions America, Inc. Announces “Check-In Online” For Safe Re-Entry

To help organizations welcome back employees and visitors safely, Check-In Online surveys and reports on the health status of anyone that may have been exposed to the COVID-19 virus Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., today announced it is making available a cloud-based, simple and affordable solution that can help organizations ease the challenge of safely granting access to their facilities.Check-In Online, leveraging eForm technology, makes it possible to create a secure,…

Dynatrace Delivers Premium High Availability for Webscale Managed Customers

New offering assures uninterrupted advanced observability across globally distributed data centers for security and compliance-sensitive organizations Software intelligence company Dynatrace announced the addition of a new Premium High Availability deployment option for Dynatrace® Managed, its unique managed offering that seamlessly extends Dynatrace’s SaaS architecture to hybrid clouds. Organizations using Dynatrace Managed in a single region, and those using Dynatrace SaaS, have always had uninterrupted advanced…