Marketing Technology Highlights of The Week: 12th-April-2021: Featuring SAP, ServiceNow, ZoomInfo, Zendesk (and lots more)!

First-party data, key martech funding highlights, new martech partnerships and enhanced features to boost go-to market capabilities; there’s lots to explore from this week’s martech series’s martech highlight! BONUS: Leading marketing and media measurement platform DoubleVerify announced their IPO on April-12th! MarTech Quote-of-the-Week! I think marketers should be focusing on first-party data and the best avenues to grow ROI. All marketers aim to optimize their campaigns and not only show, but increase, ROI. However,…

ZoomInfo Enhances ‘Workflows’ to Drive More Efficient Go-to-Market Strategies

Sellers and Marketers Can Automate Repetitive Tasks to Focus More on Closing Business ZoomInfo, a global leader in go-to-market intelligence solutions, today announced a more powerful version of its Workflows solution. Marketing Technology News: Apty Recognized as Leader in Digital Adoption Platforms ZoomInfo Workflows automates tasks – like researching prospects, building lists, and exporting companies and contacts into CRM platforms – and enables sellers and marketers to focus on higher-value…

Boostlingo Expands the World of Interpretation Services Access and Support With the Boostlingo Integration for Zoom

Boostlingo, a leading provider of SAAS-based interpreting technology solutions for global language access, announced its addition to the Zoom App Marketplace. Boostlingo will be the first in-meeting live language interpreting software application to be included in the Zoom App Marketplace and will offer both organizational and individual account support. With Boostlingo now in the Zoom App Marketplace, any Zoom Meetings user that requires foreign language support will be able to add professional interpreters…

ZoomInfo Establishes New Partner Program to Accelerate Companies’ Sales and Marketing Strategies

Customized Engagements Help Businesses Grow via the ZoomInfo Platform ZoomInfo, a global leader in go-to-market intelligence solutions, today announced a new ZoomInfo Partner Program to help companies supercharge their go-to-market motions. The program lets partners build custom engagements with the ZoomInfo platform to help them generate new revenue and grow their businesses. The ZoomInfo Partner Program can be tailored to meet the needs of partners’ different business models, creating flexibility as…

Zoomin Raises $52M to Meet Rapidly Rising Demand for Its Knowledge Orchestration Solutions

Series C funding led by General Atlantic will enable Zoomin to provide an increasingly vital self-service product content experience to enterprises amid accelerated market growth Zoomin Software, a leading provider of knowledge orchestration solutions, today announced that it has raised a $52M Series C round led by General Atlantic, a leading global growth equity firm, with participation from returning investors Bessemer Venture Partners, Salesforce Ventures and Viola Growth. The new investment follows the company's last…

Zoomd Launches Sales Operations in India

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, announced today that it has opened operations in India to promote its online advertising and user acquisition services. Marketing Technology News: Why Affiliate Marketers Need Ad Tracking Innovation Now The Company is also pleased to announce that it appointed Parthiban Vairamudi, an experienced digital and business development executive with more than 18 years of regional market…

Zoom Becomes Official Partner of Formula 1®

Major multi-year partnership spans multiple fronts; sees continuation of successful Virtual Paddock Club Formula 1® and Zoom Video Communications, Inc. today announced that they have entered a new extensive, multi-year partnership consisting of multiple touchpoints across the upcoming 2021 FIA Formula One World Championship™ racing season and beyond. Marketing Technology News: Email Marketing vs Social Media Marketing: Which One’s Best for You? As part of the partnership Zoom will deliver comprehensive communications…

Marketing Technology Highlights of The Week: 15-March-2021: Featuring IBM, ON24, Equifax, ZoomInfo!

Strategic business partnerships by Infor, Widen, Showpad and innovative digital advertising and offering enhancements marked the best of martech in the week ending March 12th.  Catch more on the latest in martech, in this weekly martech highlight: MarTech Quote-of-the-Week! The best thing marketing and sales teams can do is get clear alignment on the outcomes they’re trying to achieve and tailor both of their respective strategies toward pursuing those outcomes. This will ensure your marketing team is delivering the…

Zoomd Signs Agreement With TikTok And Receives TikTok Marketing Partner Certification

Zoomd Technologies Ltd and its wholly-owned subsidiary Zoomd Ltd. the marketing tech (MarTech) user-acquisition and engagement platform, announces it has signed an agreement with TikTok and has been certified as a Marketing Partner. The agreement enables Zoomd's customers to manage their TikTok user-acquisition campaigns directly on Zoomd's SaaS platform and to aid in their user acquisition, user retention and monetization of their campaigns. Over the last two years, TikTok has become one of the hottest…

ZoomInfo Expands Privacy Team, Further Demonstrating Its Data Privacy, Compliance, and Security Leadership

Team’s Expertise in Technical, Legal, and Regulatory Privacy Strengthens the Company’s Commitment to Education, Transparency, and Upholding Consumers' Rights to Privacy ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced the expansion of its dedicated privacy team, further demonstrating its commitment to customers around data privacy, compliance, and security. The privacy team is tasked with delivering one of ZoomInfo’s core missions: providing transparency about…

vFairs Integrates Zoom into its Platform to Support Large Scale Hybrid Virtual Events

Integration to deliver scalable advanced webinar capabilities to connect remote attendees to hybrid conferences, trade shows and events vFairs, the leading platform for hybrid and virtual events, announced they are integrating Zoom into their solution to deliver Zoom webinars and support remote interaction for hybrid events to bring together on-site and virtual attendees. The new Zoom integration for vFairs will help build the vFairs platform into an even more reliable, extensible solution to support the growing number of…

IGEL Expands Zoom, Cloud Printing and Webcam Support for Windows Virtual Desktop (WVD) Environments

IGEL, provider of the next-gen edge OS for cloud workspaces, announced new features for users of Windows Virtual Desktop (WVD) which further support collaborative and productive experiences for remote users. Coinciding with the release of the Zoom Plugin for WVD, IGEL now enables IGEL OS-powered WVD clients to benefit from this new Zoom capability. Additional new features include support for FabulaTech Webcam for Remote Desktop and ThinPrint’s ezeep cloud printing. “Remote work, and particularly work-from-home, is here to…

ZoomInfo Announces Executive Leadership Changes to Power the Next Phase of Its Rapid Growth

Chris Hays Becomes Chief Operating Officer; Hila Nir Serves as Chief Product Officer; Shane Murphy-Reuter Joins as Chief Marketing Officer ZoomInfo, a global leader in go-to-market intelligence solutions, announced three executive leadership changes to drive the next phase of its rapid growth and transformation in how businesses go to market. Effective today, Chris Hays has been promoted to Chief Operating Officer, Hila Nir has been promoted to Chief Product Officer, and Shane Murphy-Reuter has joined as Chief Marketing…

Zoomd Signs Agreement With GMA Networks in the Philippines

Zoomd adds data about an additional 200 million monthly page views to monetizing targeted publishing as GMA Networks plans to embed Zoomd Search Tech in its leading news website Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce it has signed an agreement with GMA Networks, Philippines' leading news and sports website publisher, to embed Zoomd's on-site search engine…

Leadspace and ZoomInfo Partner to Power Efficient Go-To-Market Motions

Integration Gives Customers Seamless Access to ZoomInfo’s World-Class B2B Go-To-Market Intelligence Leadspace, the leading business-to-business (B2B) customer data platform provider, and ZoomInfo, a global leader in go-to-market intelligence solutions, announced a strategic partnership. The partnership gives sales and marketing teams an unprecedented combination of B2B intelligence with enterprise-level data management and activation tools. Customers of Leadspace can now get access – via new connectors – to ZoomInfo’s…

Frost & Sullivan Recognizes Zoom as a Growth and Innovation Leader in the North American Hosted IP Telephony and UCaaS Market

Zoom stands out among UCaaS providers with its ability to rapidly enhance its solutions and effectively respond to constantly shifting customer requirements Frost & Sullivan has identified Zoom Video Communications, Inc. as a top-performing vendor in the Frost Radar™: North American Hosted IP Telephony and UCaaS Market, 2020. Zoom's easy-to-use, secure and frictionless platform and constant dedication to innovation saw an increase from an average of 10 million daily meeting participants in December 2019 to an average…

3CLogic Announces Cloud Contact Center Integration for Zoom

Offering extends market-leading communication software with global enterprise cloud contact center platform for a complete voice solution 3CLogic, the premier voice-enabling solution and cloud contact center platform, announced its latest integration with Zoom. The combined offering will streamline organizational communication and provide call center agents easy access to internal team members so they can receive help and information in order to provide an exceptional customer service experience. “We are excited to…

Zoom Announces Availability of Zoom Rooms ‘Everywhere Workforce’ Innovations

Zoom Rooms Enhancements Promote Health and Safety in the Workplace Zoom Video Communications, Inc. announced the general availability of Zoom Rooms innovations that will help organizations safely re-enter the office and sustain an ‘everywhere workforce’. The traditional workplace has evolved and adapted with employees and organizations embracing more places as workspaces. Whether it's in an office, co-located space, remote location, or at home, Zoom’s platform enables organizations to put employee health and safety at the…

ZoomInfo Launches ‘Targeted Audiences’ to Optimize Advertising Campaign Precision and Performance

Unparalleled Data Accuracy Enables Digital Agencies and Marketers to Reach the Right Targets ZoomInfo, a global leader in go-to-market intelligence solutions, announced the launch of Targeted Audiences, a new product that gives digital agencies and marketers the ability to target their ideal customers with unprecedented accuracy. Marking its expansion deeper into the marketing and advertising space, ZoomInfo’s industry-leading B2B data allows advertisers to leverage professional contact and company information to create…

Zoomd Launches New Self-Serve SaaS Model to Provide Full Transparency and Higher Efficiency With Premium Media Channels

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its platform, with Tangelo Games, La-Mark, and MuvMobile (a WPP company) being the first three companies on-boarded onto it. The platform, which Zoomd views as a resource- and time-saver for its users in the ad buying and optimization process, units all of a user’s advertising campaigns under a single central dashboard…