IBM Helps Audi UK Reimagine the Digital Customer Experience
Online sales inquiries increase 59%; car buying experience puts prospective customers in the driver's seat
IBM and Audi UK, one of the world's leading premium automotive manufacturers, collaborated to redesign Audi's website to deliver a far more engaging digital customer experience. During the course of 2020, Audi has seen a 59% increase in UK online sales inquiries despite an almost 30% industry decline in new UK car sales during the pandemic.
With 90% of its car purchases starting online, Audi UK turned to IBM iX, the…