Today’s world runs on data. And its analytics i.e. Data Analytics has become the core part of driving a businesses’ productivity, efficiency, and growth. The analytics reveal where the company is lacking, which functions need to be optimized, which are unproductive, and which can be tuned for better efficiencies. Ultimately, such data-driven insights empower businesses to take decisions around technologies and save a ton amount of costs and energy. And they achieve all of these, they need a robust analytics platform. As…

Equifax, Inc. has acquired transaction data analytics company AccountScore Holdings Limited to bolster its Open Banking and insights capabilities. The acquisition will see Equifax enhance its consumer and commercial product offerings, combining traditional credit bureau information held by Equifax with bank transaction data, facilitated by AccountScore. Marketing Technology News: Adform Names Semcasting AudienceDesigner (ADS) as Key Partner for First-Party Data Onboarding Integration of these new data assets…

Qlik deepened its strategic partnership with Google Cloud with a new joint offering focused on enabling customers to increase the value of their SAP data with Google BigQuery. Optimized to support SAP data on Google Cloud and Google BigQuery, and reinforced with Qlik’s new ‘SAP on Google Cloud Expertise’ designation, Google Cloud customers now have an integrated solution they can confidently deploy with Qlik Data Integration to help drive more use and value from all their data. Marketing Technology News: Okera Introduces…

Report Reveals 55% of ANZ Companies Use Analytics More or Much More Than Prior to the Pandemic Sisense, the world’s leading analytics platform for builders, announced the results from its ANZ State of BI & Analytics Report 2020: Special COVID-19 Edition, a survey of over 460 companies in the region. The survey found 67% of respondents said BI and analytics programs are more important or much more important to their daily operations now, and 55% of companies are using data sources, analytics, and dashboards more often…

Mode Analytics, the leader in interactive data science and collaborative business intelligence, announced that it has partnered with Snowflake, the cloud data platform, to create a modern data analytics stack. The partnership will combine Mode’s in-memory data engine, Helix, with Snowflake’s vast data platform capabilities to enable data and business teams to execute queries and perform analysis with unprecedented speed. The two companies already have a long list of mutual customers who benefit from the partnership,…

Sigmoid, a leading end-to-end data solutions company, announced the results of its latest project with OpenX - the world's largest independent advertising technology provider. OpenX has partnered with Sigmoid to standardize both internal and external reporting for OpenX's partners and employees. Sigmoid's powerful real-time data analytics solution Sigview has been helping over 40,000 globally connected OpenX users conduct real-time analysis on their advertising data. Marketing Technology News: MRM Commerce Achieves…

Ebix, Inc., a leading international supplier of On-Demand software and E-commerce services to the insurance, financial, healthcare and e learning industries announced a partnership with F&G for deploying WinFlex Analytics, EbixExchange’s industry-changing data analytics and alerts platform. Designed to give insurance carriers and distributors an unprecedented picture of how their products are performing in the market, WinFlex Analytics brings transparency to case design and pre-sales activity using behavioral data that…

New Resources for Users to Learn from GoodData, Each Other, about the Leading Business Intelligence Platform GoodData, a leading analytics and business intelligence company, announced that it launched GoodData Community and GoodData University to enable rapid and continuous sharing of information on the GoodData platform and to pioneer a faster, more frequent flow of information between GoodData users and the company. Both offerings are free and open to all users, customers, prospects, and analysts interested in quick…

Highlights China’s Rise to Parity with United States in Number of World’s Largest Corporations Qlik debuted the “History of the Fortune Global 500” interactive data analytics site in partnership with Fortune Magazine and timed with the publication of the 30th anniversary of the Fortune Global 500 list. As the official analytics partner of the Fortune 500, Qlik developed the visual experience leveraging data storytelling and interactive visualizations to showcase global market leading countries and industry sector status,…

Baffle’s Integration Enables Privacy Preserving Analytics with No Code Changes and Full Interoperability Baffle, Inc., an advanced data protection company, announced a strategic partnership with Tableau Software, the leading analytics platform, launching a new integration to help customers further protect sensitive data as it is shared among third parties in the data analytics pipeline. Available today, Baffle’s integration with Tableau features full interoperability with no code changes, allowing for privacy preserving…

MTX announced that it joined the Looker Partner Network ecosystem. This collaboration enables MTX to further boost its growing portfolio of Emergency Response Management (ERM) solutions with Looker’s robust data analytics capabilities. Looker is a unified platform that powers data experiences and delivers actionable business insights to employees at the point of decision. It integrates data into the daily workflows of users to allow organizations to extract value from data at web-scale. Marketing Technology News:…

Unique Distinction Demonstrates Informatica's Ongoing Leadership in Enterprise Cloud Data Management Informatica, the enterprise cloud data management leader, announced it has won the Data Analytics 2020 Microsoft Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. Marketing Technology News: Alyce Named G2 Account-Based Execution Enterprise Leader in Four…

Brytlyt provides instant visual data analysis 1,000x faster than legacy systems Brytlyt, provider of the world's fastest data analytics and visualisation technology, has raised $4 million in Series A funding from global technology investor Amadeus Capital Partners and Finch Capital. Until now, sectors with billion-record data sets such as telcos, retail and finance, have struggled to use their data to gain insights into company performance and improve customer experience and retention. This is because legacy systems…

Provides a Unique Visual Guided Experience of the Industry Standard Chronicle of Market Leaders Qlik debuted the “History of the Fortune 500” interactive data analytics site in partnership with Fortune Magazine and timed with the publication of the 2020 Fortune 500 list. As the official analytics partner of the Fortune 500, Qlik developed a visual experience that takes users on a journey through the Fortune 500, enabling guided exploration of data related to company revenues, the historical events that shaped them, and the…

Q.ai, a Forbes company, partners with Tradier. Tradier Brokerage is a leading, technology-driven, online broker that offers commission-free equity and subscription-based options trading. The Tradier brokerage API technology powers leading trading and digital advisory firms and is preferred by developers and innovators to build and offer innovative investing apps and platforms globally Tradier is teaming up with Q.ai, a Forbes company, to bring advanced AI-driven intelligent investing to retail investors. The collaboration…

New Capabilities Added to the Accelerator Toolkit, UI Library to Enable Customized and Faster Data Analytics GoodData, a leader in end-to-end analytics solutions, announced several new capabilities have been added to their Accelerator Toolkit, which is used by leading enterprise companies to add data analytics into the natural flow of applications versus older, bolt-on Business Intelligence (BI) solutions. The enhanced capabilities are another step in the process of making data understandable, relevant and actionable…

Native Support for Snowflake, Plus new Privacy and Security Features, Help Customers Confidently Shift to Cloud-based Analytics, BI and Data Sharing Immuta, the automated data governance company, today announced native support for Snowflake, along with new privacy and security automation capabilities, that help organizations fully leverage cloud-based data analytics and data sharing -- even on their most sensitive data sets. Enhancements to the Immuta platform include k-anonymization, the latest addition to Immuta’s…

TownNews’ GoodData-powered tools help media companies use data insights to grow revenue, audience, engagement GoodData, a leader in end-to-end analytics solutions, announced today that TownNews is using its technology to make media customers more successful with data insights about content, audience and engagement. TownNews is a leading provider of content management systems and platforms for local media organizations in the U.S., serving more than 2,000 newspaper, TV, radio, and web-native news organizations. Marketing…

Independent Study Confirms that Databricks Customers Realize nearly $29 Million in Total Benefits Databricks, the Data and AI company, released a commissioned global study conducted by Forrester Consulting, which reveals that an enterprise cohort of Databricks customers realized nearly $29 million in total value, driven by revenue, productivity and cost savings. Additionally, these same customers experienced a 417 percent return on investment (ROI) over three years and a payback in under six months when they deployed…

Aureus Analytics offers an AI and data analytics platform that helps independent agencies leverage their data to grow and retain their business while delivering an improved customer experience to their policyholders Aureus Analytics, a global artificial intelligence technology company that provides customer experience solutions to the insurance industry is pleased to announce the launch of its new platform, DONNA. Developed with leading insurance industry experts, DONNA was designed specifically for independent agencies…