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Gartner Says Customer Service And Support Technology Investments Must Be Scrutinized For Their Ability To Deliver On Customer Experience…

Customer Engagement Hubs, Customer Service Analytics, Voice of the Customer, Chatbots and Virtual Customer Assistants are Gaining Significant Attention in Optimizing the Service Experience Customer service and support leaders must scrutinize all technology investments for their ability to deliver on customer experience (CX) goals, according to Gartner, Inc. Gartner identified 33 must-watch technologies on the Hype Cycle for Customer Service and Support Technologies, 2020. “Organizations’ customer experience priorities…

Retailers Double Down on Investments to Optimize the Surge in Online Consumer Buying

Leading brands like Levi’s, Chico’s, Big Lots Stores, Dennis Kirk, Signature Hardware, Brady Corporation, Schwan’s, PVH Corp, Calvin Klein, Boston Proper, DoMyOwn, KegWorks, Bike Bandit and Mercola Health Resources added to the roster signal growth across verticals Reflektion, the world’s leading AI-powered personalization platform for the retail industry, saw continued growth over the past two quarters by adding 12 new companies as customers. A diverse set of brands — spanning apparel, action sport, auto, health, and…

As Investments Increase, DoubleVerify Boosts CTV Transparency for Advertisers, Standardizing CTV App Identifiers Across Platforms

Only 23% of CTV auctions have app names that adhere to new IAB conventions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of a new transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices. CTV viewership has grown dramatically during the COVID-19 pandemic, boosting streaming video consumption by nearly…

Traackr Releases Budget Optimization Tools to Demystify Influencer Marketing Investments

Influencer marketing spend was expected to reach as much as $15 billion by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimize budgets, and properly measure return on their investments. Today Traackr, a leading influencer marketing platform, announced the release of a Budget Optimization toolset for marketers to better analyze spend and increase ROI. Traackr's new capabilities enable brands to take control of their influencer…

Natterbox Secures £7.5 Million of Growth Equity Funding From Octopus Investments to Accelerate Global Expansion

Natterbox, a leading provider of global voice cloud services, has secured £7.5 Million of growth equity funding from the Development Capital team at Octopus Investments. The high growth UK scale-up will use the capital to support its continued global expansion, strengthen its sales and marketing operations, and further invest in its rapidly growing customer success and product development teams. Natterbox is the world’s first global business phone system managed entirely within Salesforce. The platform allows companies to…

AppLovin Fuels Growth With New Strategic Investments

AppLovin, a mobile games company that fuels the growth of many of the world’s most popular mobile games and game studios, announced it has made strategic investments in two more studios: Clipwire Games and Geewa. Terms of the investments were not disclosed. “The leadership teams of both Clipwire and Geewa share our vision of bringing the best mobile games to players around the world, and we look forward to helping accelerate growth in their respective markets and beyond.” Clipwire Games is a fast-growing, Toronto-based…

Suzy Secures $12 Million in Series C Funding Led by Bertelsmann Digital Media Investments

Suzy, a leading on-demand consumer insights platform, announced the closing of $12 million in Series C funding. Bertelsmann Digital Media Investments (BDMI) led the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures. “We are thrilled to be partnering with BDMI for this critical round of funding,” said Matt Britton, Chief Executive Officer of Suzy. “The global reach of Bertelsmann, including their publishing, music,…

NewStore Accelerates Momentum with $20M in Strategic Investments and International Customer Launches

Omnichannel-As-A-Service Unlocks In-Store Revenue Drivers for Global Luxury, Lifestyle and Apparel Brands Newstore Receives Strategic Investment From Salesforce Ventures NewStore, an Omnichannel-as-a-Service provider, is starting 2020 with $20M in strategic investments and significant customer momentum. Brands - including UNTUCKit, Decathlon and Outdoor Voices - benefit from using the NewStore Omnichannel Platform to manage all aspects of the customer selling process, in-store operations, and real-time inventory…

Recent Survey Points to Increased Marketing Investments in Social Shopping Platforms Within the Next Twelve Months

Slickdeals Announces New Retail Insights Report - "Embracing Social Commerce: Strategies, Successes, and Future Investments Among Retailers"  Slickdeals, the leading crowdsourced social shopping platform, announced its co-sponsored report Embracing Social Commerce: Strategies, Successes, and Future Investments among Retailers. Researched by WBR Insights, the report examines how social commerce, or the alliance of social media and ecommerce, is creating a new online shopping dynamic. According to the report, 75% of…

Tiger Pistol Furthers Investments, Outlines Goals for Data and Analytics

Focus on Surfacing Unique Customer Insights and Building New Features Around Data Science Backed Recommendations To align with its efforts to better collect, present, and utilize data to show the real value of social advertising, Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced a series of data engineering hires to accelerate the continued evolution of the company's data and analytics capabilities. "As the advertising technology landscape becomes more…

Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they…

AI Tipped to Revolutionise Marketing Industry as Sector Attracts $2.5BN of Investments in 2018

Unprecedented volumes of data and advances in AI are transforming the marketing services industry, according to a report released by leading technology advisory and investment firm GP Bullhound. AI and the Services Revolution reveals that investments in marketing-related AI have grown steadily, with $2.5bn of investments in emerging companies in 2018 – and $1 billion invested in Q2 2019 alone. A total of $11bn has been invested in the sector since 2014. While North America accounts for the majority of funding into AI…

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this partnership, Pixalate will supplement…

Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated Global Growth

New Regional Cloud Site Underpins New Technologies, Partner Integrations, and a Large Global Professional Services Team Fueling Global Expansion Customer engagement company Airship unveiled its new EU cloud site and revealed several new strategic milestones that contributed to a record-breaking quarter led by EMEA. In 2019, Airship has grown its global professional services organization by 5x, expanded its integrations with marketing clouds and data platforms, and introduced new functionality that makes it easier to…

Microsoft Announces Investments to Broaden Opportunities for Partners

Ahead of Microsoft Inspire, Company Shares How It Is Tuning Partner Investments for the Cloud Era, Including Updates to Teams, Dynamics 365, Azure Microsoft Corp. announced new investments in technologies and programs designed to support its partner ecosystem. The investments are aimed at helping optimize Microsoft's partner engagement for the cloud era. "Customers and partners alike continue to move to the cloud and accelerate their digital transformation, leading us to new and different levels of partnership," said…

Why B2B Brands Are Ramping up Investments in Social, Video and Short-Form Content?

For a while now, consumer brands have used Social Media to connect with customers in unique and valuable ways. At the same time, B2B marketers have struggled to master the social channel. Yet, this year, B2B brands are doubling down on their investments in social, video and other short-form content categories. So, what’s behind the sudden push for short-form in B2B? Are brands simply caving to the zeitgeist and feeding audiences’ appetite for social and video content? Or is something more tangible driving B2B brands’…

NICE Research Study Finds 91% of Contact Center IT Staff Consider Compliance Software Investments a Priority

Research Indicates That Solutions Comprising Analytics and Automation Empower Contact Center Employees to Better Ensure Compliance NICE announced the results of a new research study which found that 91% of respondents believe increasing contact center compliance software investment should be considered a priority in the next year. 83% of contact center professionals also said their organization’s efforts towards customer privacy and private data safety need to be improved. NICE Research Study Finds 91% of Contact Center…

OpenX Increases Expansion into APAC with Key Investments in People, Platform and Product

Senior Hires from the Trade Desk and Linkedin Join to Lead In-Market Team as Openx Completes Integration with Google Cloud Platform Becoming First APAC Exchange to Operate Fully in the Cloud According to a report published last year by the Boston Consulting Group, regional advertising in APAC is expected to surpass $19 billion by 2020, with 36 percent flowing directly to programmatic channels. To support this growing market trend, OpenX announced significant investments it is making to deliver the next generation of…

Organizations Demand More from Their Data, Despite Achieving 118% Return on Data Management Investments

Companies Obstructed by a Lack of Technology, Processes, Training and Support from Leadership to Get the Most from Their Technology Spend Global organizations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision…

CoreMedia Partners with Zilker Technology to Provide Roadmap to Help IBM Customers Optimize eCommerce Investments

World-Class CMS and Expert Integrator Team to Help Commerce Clients Looking for Clarity After Platform Divestiture to HCL CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced an exciting initiative with digital consultancy and systems integrator, Zilker Technology, to provide existing IBM WebSphere Commerce customers with a package of software and services designed to increase the value and ROI of their current eCommerce infrastructure. At the core of…