- Solution leverages AI and natural language processing - Designed to remove risk and improve time, cost and compliance - More than 46,000 annotations within 4,700 documents have been processed to date EY announces the launch of EY Smart…
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Leading Digital Agency Enables Hospitals to Acquire, Connect With, and Serve Patients Better LiveWorld, Inc., with over 25 years of experience in healthcare, retail, and consumer digital and social media, announces new agency…
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While 87% of marketers and salespeople believe in ABM’s efficacy, only 43% of marketers and 49% of salespeople are using intent data to personalize account outreach as both departments operate in silos Conversica, Inc., a leader in…
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National Wholesaler Enjoys Greater Sales Efficiency with Brand Wings Through-Channel Marketing Automation Brand Wings announced the successful ramp-up of its Through-Channel Marketing Automation platform with Imaging Supplies Warehouse…
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The role of product marketing is on the rise. It's no longer seen as a nice-to-have, it's a company commodity for forward-thinking, fast-growing, market-dominating organizations worldwide. Companies recruiting product marketers has…
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Everise, a technology-driven customer experience (CX) service provider, announces the appointment of Nicole Palina-Pace as Chief Marketing Officer. An accomplished marketing leader, Palina-Pace will architect and lead efforts to spotlight…
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Extensive Text Marketing Platform Data Shows Text Subscribers Visit Stores 44% More Frequently Than Non-Subscribers Mobivity Holdings Corp., a global provider of personalized guest engagement solutions that drive customer frequency and…
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Combined Company to Focus on Developing Solutions for Marketing’s Most Critical Challenges from Acquisition through Retention and Loyalty CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced…
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Wisconsin-based service provider has implemented creative, data-driven omnichannel marketing campaigns to grow profitability, increasing margins 400 percent by achieving a 99 percent take rate for its premium Wi-Fi service, 80 percent…
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20+ year technology industry veteran will focus on growth and community Harness, the leading platform for software delivery, announced the appointment of Scott Sanchez to the role of Chief Marketing Officer. The appointment comes after a…
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FY21 Q4 retail and e-commerce predictions and analysis include ad spend, early promotions, planning for shipping delays and store crowding Markacy, a digital strategy and marketing firm based in New York City, today released its 2021…
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Precision Demand Marketing Supports New Era of B2B Marketing Strategy, Structure and Technology Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced new study results conducted in conjunction with…
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Key takeawaysThe last 18 months forever redefined customer engagement strategies for brands and led to unprecedented challenges internally and externally for organizations as they grappled with a complex environment. By conducting research…
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Data reveals the emergence of conversational commerce driven by COVID-19 and its impact on the digital marketing landscape Drift, the leader in Conversational Commerce for B2B, partnered with Heinz Marketing to conduct a survey of over 500…
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Infinidat, a leading provider of enterprise-class storage solutions, announced that Eric Herzog has been appointed Chief Marketing Officer (CMO). A former senior executive at global storage providers EMC and IBM, Herzog joins Infinidat,…
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Industry veteran to bring OT/ICS cybersecurity expertise to the leading provider of critical infrastructure protection solutions OPSWAT, the global leader in Critical Infrastructure Protection (CIP), announced that industry leader Oren T.…
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Marketing Vet Brings Deep Experience in Video Creation Tools to C-Suite to Supercharge Growth Screencast-O-Matic, the all-in-one screen capture, video editing, and hosting platform that takes visual creation, collaboration…
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Square Marketing and Square Loyalty are the latest products to expand Square’s connected ecosystem in the UK Square has announced two new tools in the UK to help businesses grow their sales and engage customers with just a few clicks. The…
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The market challenge remains for brands to continue to better understand and serve their customers, when and where they are along the customer journey. Today, few brands are built to effectively engage with consumers on the consumer’s…
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Available to Calix Marketing Cloud customers and delivered by the Calix Success Services team, Broadband Marketing Academy gives service providers the virtual training, education, and best practices they need to simplify marketing…
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