WPP announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency located in Australia. Bower House Digital will join Ogilvy’s global network, further strengthening its ability to…
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Accomplished Executives Bring Insight and Strategy to Leading AI Company Babel Street, the world's leading AI-enabled data-to-knowledge company, announced that Bryan Mulholland has joined the company as Executive Vice President of Sales…
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Customer Marketing is the #3 fastest-growing job title in the past five years. This partnership unites the largest communities and brands in customer marketing and advocacy. Influitive Corporation, the leading provider of engagement…
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QooQoo onboards Bob LaRoche as new staff Senior Business Strategist QooQoo, a growing healthcare marketing agency in Southern California, announced the staff addition of Bob LaRoche as Senior Business Strategist. The position is a new…
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Live commerce leader adds ex TikTok exec to growing list of strategic senior leadership hires Firework, the leading livestreaming commerce and digital transformation platform, announced that it has hired Meg Siegel as its new Vice…
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Partnership allows brand marketers direct access to the TikTok Creator Marketplace, including first-party data and analytics for seamless end-to-end management and measurement within the Mavrck platform. Mavrck, the leading influencer…
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59% of marketers who are advertising on the metaverse say it is their most successful channel, new Qualtrics study finds The future of advertising may be in the metaverse, with 59% of marketers reporting it is the most successful channel…
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Company promotes its former Vice President of Demand Generation to tackle changing industry trends and deliver innovative global marketing strategies Khoros, an award-winning leader in digital-first customer engagement software and…
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Death of cookies drives investments in AI and ML with top performing vendors including Adobe, HubSpot, Oracle, Salesforce, and SugarCRM. The transition away from cookies has led to a rapid expansion of the marketing automation…
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Sugar Ranked as a Top Vendor for Providing a Full Customer Experience Management Platform Well Suited for Midmarket Business-to-Business Organizations SugarCRM, provider of the award-winning AI-driven CRM platform, today announced it has…
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Talkable, a leading referral, and loyalty solution provider, became an official partner with Attentive, a personalized mobile messaging marketing platform. The partnership enables eCommerce brands to drive personalized brand engagement…
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springbig’s enhanced email engine, push notification and data-driven campaign features take compliant dispensary marketing and communications to the next level springbig, a leading provider of SaaS-based marketing solutions, consumer…
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Next Coast Ventures leads the Series A round, bringing total capital raised by Audience to $12.8M Audience.co platform combines robotic handwritten notes, precision-targeted lead generation and digital marketing follow-up…
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Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo shares a few data cleaning and marketing best practices while taking us through some of ZoomInfo's latest enhancements: __________ Welcome to this…
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Bolster, Inc, the automated digital risk protection company, was awarded the San Francisco Bay Area Top Workplaces award of 2022 today, in addition to announcing the hiring of Ryan McCurdy as VP of Marketing. The Top Workplaces 2022 list…
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Datasea Inc., ("Datasea" or the "Company"), incorporated in Nevada in September 2014, is a digital technology corporation engaged in three converging and innovative business segments: 5G messaging, acoustic intelligence, and smart city…
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To drive impactful customer journeys, marketers today have to think differently. How do some of the industry's best build online journeys that lead to better sales conversions? Catch some proven best practices and tips while skimming…
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You’d be hard pressed to find a company in the world that hasn’t been directly or indirectly affected by the rapid transition to remote work over the past two years. As we collectively settle into what seems to be a permanent shift to…
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A Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text. Marketers should never forget that humans are visual creatures. Whether it is about B2C or B2B marketing, an…
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Video marketing has taken over the marketing and branding world since the rise in popularity of social media. Since then, social media companies have been continuously adapting their algorithms to favor video content as video is the most…
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