Gartner Predicts 80% of Customer Service Organizations Will Abandon Native Mobile Apps in Favor of Messaging by 2025

Gartner Unveils Top Predictions for Customer Service and Support Leaders in 2021 and Beyond By 2025, 80% of customer service organizations will have abandoned native mobile apps in favor of messaging for a better customer experience, according to Gartner, Inc. Digital transformation for service organizations initially focused on websites for desktop users but shifted to enterprise-native mobile app experiences with the proliferation of smartphones and tablets. However, despite significant investment and promotion, most…

FTC Requires Mobile Advertising Company to Stop Misleading Users About In-Game Rewards

Tapjoy got hundreds of thousands of complaints about failure to provide rewards promised to consumers, agency alleges A California-based mobile advertising company has settled Federal Trade Commission allegations that it failed to provide in-game rewards users were promised for completing advertising offers. As part of the proposed settlement, Tapjoy, Inc., is prohibited from misleading users about the rewards they can earn and must monitor its third-party advertiser partners to ensure they do what is necessary to enable…

Mobile Ad Platform Mintegral Receives ISO 27001 Certification for Information Security Management

Mintegral, the programmatic advertising platform owned by Mobvista, announced that it has earned the ISO/IEC 27001: 2013 standard certification. By obtaining this certification, Mintegral has exhibited that their information security management and services have met these internationally-recognized standards. ISO 27001 is currently the most authoritative, rigorous and widely used information security management system (ISMS) certification. It performs a full range of assessments from the aspects of organizational…

Sayollo and Protected Media Partner to Protect Immersive Mobile Game Advertising From Sophisticated Fraud

Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media's advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media's patented 3-Way-Handshake cybersecurity…

BBTV Launches New Mobile Game Offering with Fernanfloo

BBTV Holdings Inc, a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of mobile gaming app, “Fernanfloo Party”, in partnership with top Latin American content creator, Fernanfloo. Fernanfloo Party features Latin America’s top YouTuber, Fernanfloo. With 38.6M YouTube Subscribers and over 8.7B all-time YouTube Views, he’s the world’s #40 top YouTuber, ahead of Ellen, Rihanna, and Billie Eilish. BBTV's first game with Fernanfloo, The…

2021 Mobile App Marketing Predictions with Adjust Martech Leaders

Customers spent close to $75 billion globally on Mobile App Marketing campaigns just to drive user installs on their devices. However, the pandemic crisis and high cost of advertising continued to plague marketers from scaling their mobile app marketing efforts. To know how to scale further in 2021, we spoke to industry leaders from the mobile martech world. Today's Martech Predictions Series is special. We have managed to get together 3 top-level executives from a leading Mobile Marketing technology company, Adjust.…

Dubber Acquires Leading UK Mobile Recording Company Speik

Dubber, the global leader in Unified Call Recording & Voice Intelligence announced it has acquired Speik - a leading UK-based provider of call recording and PCI Compliance solutions. The acquisition furthers Dubber's vision of dubbing the world's networks and communications solutions to put AI on every phone, transforming voice data into a source of value for Enterprises and Governments globally. Speik was formed in 2019 through a merger of Aeriandi Ltd (Aeriandi) and Voxygen Ltd (Voxygen). Voxygen had been…

StarNews Mobile Inks Deal with Sony Music Entertainment in Africa

StarNews partners with Sony to launch its entertainment network and promote Ivorian talent, monetize content and offer smartphone users with entertainment via its contract with MTN Group Limited operator StarNews Mobile, a Santa Monica based company and mobile video platform allowing celebrities and brands to monetize their fan bases in Africa, announced its partnership with Sony Music Entertainment to promote Ivorian artists and monetize their content. StarNews Mobile is partnered with MTN Group Limited, a South African…

imimobile Enables ŠKODA Auto to Use the Whatsapp Business API for Customer Interactions

Implementing WhatsApp will improve customer experience for a variety of automotive services Global cloud communications software and services provider IMImobile PLC, announced that ŠKODA AUTO India has integrated the WhatsApp Business API as part of their customer communication strategy. ŠKODA is now using WhatsApp to streamline the vehicle service booking process, provide breakdown support, share their COVID-19 initiatives, share product information, and more. The WhatsApp Business API enables businesses to connect with…

Fuze Enhances Mobile Experience with New Patent for Managing Communication Devices

Fuze, the leading cloud-based communications provider for the modern global enterprise, announced that it has been awarded a new patent for controlling communication devices when using a web-based unified communications platform. The patent enables Fuze users to seamlessly alternate between different devices in real-time when communicating across telephony, video, or chat on the Fuze platform. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities The U.S. Patent and Trademark Office…

Wondershare MobileTrans 2.0 Arrives with Improved Transfer Speed and Supports More Data Types

Current users of MobileTrans can upgrade to version 2.0 for free Wondershare has launched the latest version of its mobile phone data transfer software Wondershare MobileTrans 2.0. The new version features 2-3 times faster data transfer and supports more types of WhatsApp data including group message notifications, location information, and multimedia attachments. Marketing Technology News: Zendesk Becomes First CX Platform to Join Unity’s VSP "Designed for non-tech savvy people, Wondershare MobileTrans can…

Givenchy Tested « Vertical Video », Dailymotion’s New Mobile Ad Format

Vivendi-owned video platform Dailymotion has added Vertical Video Ad format to its robust advertising offering. The format spans the full length of a user’s mobile device, addressing advertisers’ biggest pain point: finding a way to seamlessly integrate content with the user experience while successfully delivering their message. Dailymotion’s new format, which sparked high viewability and completion rates in campaigns with Givenchy, comes as fifty-three percent of brands were recently found to be leaning into vertical ad…

Cisco To Acquire IMImobile

Cisco and IMImobile PLC announced that they have reached an agreement on the terms of a recommended cash offer pursuant to which Cisco will pay 595 pence per share in exchange for each share of IMImobile, or an aggregate purchase price of approximately USD $730 million assuming fully diluted shares, net of cash and including debt. The exchange rate used for the conversion of £ into USD is 1.3438, derived from Bloomberg, as at 16:00 on 4 December 2020. Marketing Technology News: Dun & Bradstreet Launches Buyer Intent,…

Vibes Announces Record Mobile Engagement Data As Consumers Shop Throughout Thanksgiving Weekend

Mobile messaging from brands increased 14% compared to 2019; response rates jumped throughout the holiday weekend making Cyber Monday less crucial Vibes, the technology leader powering direct-to-consumer mobile engagement, delivered a record number of mobile messages on behalf of its customers during the Thanksgiving holiday weekend, including Cyber Monday. However, unlike recent years, brands found shoppers receptive to mobile marketing throughout the long weekend--including Thanksgiving Day--while engagement rates…

Here Comes Mobile Gaming Domination

For marketers, the mobile gaming industry offers a plethora of opportunities. However, some businesses are still hesitant to jump on the gaming train. This is set to change in 2021 as mobile gaming platforms make strategic advances. With more than 80% of consumers now playing digital games, we expect even the most reluctant brands will embrace exciting new ways to engage gaming audiences in the year ahead. A key driving force for greater adoption has been the COVID-19 pandemic, which created a surge of growth in digital…

Aurora Mobile Enters into Partnership with Kuaikan World to Upgrade Digital Operations

Aurora Mobile Limited, a leading mobile developer service provider in China, announced that it has entered into a partnership agreement with Kuaikan World (Beijing) Technology Co. Ltd. (“Kuaikan World”), the largest comic platform in China, to upgrade its digital operations. Aurora Mobile will leverage its industry-leading AI-driven push technical capabilities and machine learning-based intelligent operational data analytics to provide Kuaikan World with stable, efficient, secure, and intelligent push services that will…

Casual and Hyper-Casual Mobile Games Driving Shift Towards Immersive InGame Advertising

New paper reveals key mobile game developer monetization strategies for 2021 Immersive in-game advertising, where non-interruptive brands ads are seamlessly integrated into gameplay, is emerging as an important new monetization channel, with 46.3% of mobile game developers citing it as a key opportunity for 2021. In a global mobile developer survey by InGamePlay brand advertising platform, AdInMo, confirms that In-App Purchases (65.8%) and in-game advertising (53.8%) are still the most popular forms of monetization, but…

AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ’s AUD7.79 Billion Mobile Marketing Potential and Thriving Local App…

AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with Salesforce Ventures joining its roster of investors AppsFlyer's "State of App Marketing in ANZ" report reveals plenty of room for domestic apps to flourish, with ANZ seeing strong growth potential in apps in the Lifestyle (20%), Travel (16%), and Health & Fitness (13%) AppsFlyer, the…

OKO Powers Mobile Engagement for Emerging Markets with 8×8

8x8, Inc., a leading integrated cloud communications platform provider, announced that OKO, a provider of index insurance and other farming-related services to smallholder farmers in emerging countries, has selected 8x8 to transform communications with farmers across Africa, dramatically improving service delivery and providing enhanced customer experiences via the 8x8 Communications Platform as a Service (CPaaS) Chat Apps API. OKO provides effective, affordable crop insurance to farmers in emerging markets by using new…

Loop Insights Partners With VenueNext for Mobile Commerce Solutions

Loop Insights Inc., a provider of contactless solutions and artificial intelligence to drive real-time insights, enhanced customer engagement, and automated venue tracing to the brick and mortar space, is pleased to announce their new partnership with VenueNext, the global industry leader in point-of-sale (POS), mobile commerce and loyalty solutions for every major professional sports league and a number of colleges. Loop Insights will work with VenueNext to integrate the POS leader’s mobile ordering and payment…