Influence Mobile Acquires Blind Ferret In Move to Rapidly Scale Rewarded Engagement Platform and Capture Mobile Gaming Advertising Market…

Acquisition Enables App Developers, Publishers to Acquire and Retain High Value Mobile Players Rewarded engagement company Influence Mobile today announced that it has acquired Blind Ferret, a leading agency that works with mobile app developers to acquire new users through targeted advertising campaigns. The companies are joining forces to scale Influence Mobile's rewarded engagement platform ngageTM, which delivers high-value players to game developers and publishers like Scopely, Playtika and Peak Games, and increases…

Menlo Security Uncovers Heightened Mobile Security Concerns

Survey finds that 53 percent of IT decision makers cannot adequately address growth in threats targeting mobile devices Menlo Security, a leader in cloud security, today released the findings from its “Menlo Security Mobile Risk 2021 Report” which explores the security considerations and concerns around mobile usage as more businesses today operate remotely. Partnering with Sapio Research, the survey questioned respondents on the mobile security threat landscape and how businesses are responding to cybersecurity…

Measure Protocol’s “MobileLife Behavior Report” Reveals Consumer Digital Behavioral Data

New insights show what people are really doing, watching and buying on their devices with data collected through Measure's proprietary Retro technology Measure Protocol has released the "MobileLife Behavior Report" based on behavioral data collected from nearly 5,000 respondents using the company's proprietary Retro technology. The new report provides detailed data on consumer digital behaviors, such as device and app usage, in-app purchases, account-level media consumption, and app-specific activities. The insights…

Sparkfly Partners with Vibes to Offer Deeper Insights on Mobile Campaigns, Consumer Engagement Strategies

Sparkfly, an award-winning offer management solutions company that connects marketing leaders with real-time consumer behavior, and Vibes, the mobile engagement platform for delivering personalized consumer experiences at scale, today announced the two companies have partnered to deliver a solution that will close the loop on mobile marketing attribution for brands. With this partnership, brands and retailers can now fully capture insights into what mobile campaigns drive consumers to purchase, what they purchase, and…

MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising

Automatically builds, deploys, and optimizes ad creative for programmatic ad campaigns across the industry’s leading ad networks, marketplaces, and exchanges MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced today the launch of Dynamic Creative for programmatic advertising. MOLOCO’s Dynamic Creative automatically designs, deploys and optimizes personalized ad creative for every individual at the moment of ad serving for app marketers in e-commerce, entertainment and…

Videotel Digital Now Has Cloud Mobile Connect: Cellular Media Player Connectivity

Videotel Digital, the only manufacturer serving the digital signage industry with the widest variety of interactive, touch-less, sensor-driven peripherals, reliable, affordable, and simple out-of-the-box industrial-grade 4K digital signage interactive media players, looping DVD players and directional sound speakers, today introduced Cloud Mobile Connect, a perfect solution for alternative connectivity. Marketing Technology News: Unleashing the True Value of Merchandise through Connected Fan Experiences Vidotel Digital’s…

World’s First Mobile Browser for Gamers Opera GX Launches During E3

The mobile version of the hugely popular Opera GX desktop gaming browser launched today on Android and iOS, celebrating the final day of the biggest event in the gaming calendar To celebrate the final day of E3, Opera today announced the launch of Opera GX for mobile, the world's first mobile browser built specifically for gamers on the move. Opera GX mobile version is packed with many of the great features that gamers currently enjoy with the hugely popular Opera GX desktop browser (Windows and macOS), which is already the…

Ogury Reports Accelerated Momentum with Premium Publishers on Mobile Web

Besoccer, Cerise Media, Euronews, ET Net, Falke Media, HK01*, IDG, NetAddiction, Netpoint, Planet Media, sgCarMart - SPH subsidiary, Sharejunction and Unify Group Ogury, a global technology leader in mobile brand advertising, is proud to announce it is seeing strong momentum around its solution for web publishers, following six years of substantial growth and leadership in the app ecosystem, having been plugged into top apps across iOS and Android, with reach of 750M unique devices in 2020. Following a first quarter launch,…

App Annie And IDC Report Reveals That In Q1 Consumers Spent $1.7B Per Week In Mobile Games

App Annie, the mobile data and analytics company driven by AI today in partnership with IDC, released the Gaming Spotlight 2021 report. Spending on mobile is set to extend its lead to more than 2.9x over desktop gaming and 3.1x more than home game consoles. One year into the pandemic, demand for mobile gaming continues to increase. Globally, users downloaded 30% more mobile games per week in Q1 2021 from pre-pandemic levels, clocking in at over 1 billion games per week. In Q1 2021, consumers spent $1.7 billion per week in…

Netcore Cloud’s Customer Engagement Platform Helps Vietnam E-commerce Major, Sendo, Boost Web And Mobile App Transactions By Over 51%

Netcore Cloud, the leading global full-stack martech company announced that Sendo, one of the leading e-commerce brands in Vietnam, has increased sales on their website and mobile app by over 51%, with its AI-led multi-channel customer engagement platform. Sendo is the largest home-grown Vietnamese e-commerce retailer and one of the top-10 online commerce platforms in Southeast Asia, connecting over 30 million buyers and 500,000 sellers nationwide. Marketing Technology News: AtScale Delivers “Live” Connection…

Mobile Heartbeat Announces Upcoming Launch of Banyan, a Cloud-Based Communication Platform

The First Application on the New Platform Will Be Banyan Voice, a clinical VoIP Solution Mobile Heartbeat, a clinical communication and collaboration company and wholly-owned subsidiary of HCA Healthcare, announced today that it is launching Banyan™, a cloud-based communication system for healthcare providers. The new platform, built and hosted on Microsoft Azure, will encompass a suite of modular applications purpose-built for use across the entire healthcare enterprise, including hospitals and ambulatory…

MobileFuse and Near Announce Strategic US Partnership to Deliver Real-Time, Consumer Mobility Planning and Audience Curation Capabilities…

MobileFuse, one of the largest U.S. in-app advertising and DOOH platforms, announced a strategic partnership with Near, the largest global source of data intelligence on people and places. As part of the partnership MobileFuse will provide Near's industry leading data intelligence offering to its customers, and offer audience segmentation and activation capabilities. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds The partnership showcases MobileFuse's…

75% of Pandemic-Driven Increase in Mobile Gaming Activity Will Persist Indefinitely, According to New IDC and LoopMe Report

LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, announced the results of a global consumer survey that assessed how mobile gaming activity is likely to be affected after the COVID-19 pandemic subsides. The survey revealed a sharp increase in mobile gameplay since the pandemic began – 63% of respondents reported an increase in gameplay time, more-so in countries hard hit by COVID-19 – with an estimated 75% of the net rise in mobile…

Tobii Pro Launches New Mobile Eye Tracking Solution for Marketing and Advertising Research

Tobii Pro, the global leader in eye tracking research solutions, introduces a new mobile capability for their marketing and advertising research platform Sticky by Tobii Pro. For the first time, eye tracking research is now available for advertisers and marketers on desktop, laptop and mobile devices. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Sticky by Tobii Pro is a self-service online platform used for marketing and advertising researchers that combines…

Phunware Releases “PhunWallet” Mobile App for Android on Google Play

 Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced the initial release of its new mobile application software, PhunWallet, on Google Play for Android. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software PhunWallet is a cryptocurrency wallet and mobile application that supports Phunware’s blockchain-enabled data exchange and mobile loyalty ecosystem…

Life After Lockdown: Increased Mobile App Engagement Is Here To Stay

MOLOCO’s data report predicts impressive post-pandemic rebounds for mobile app categories hit hardest by lockdown measures The mobile ecosystem changed dramatically as people reinvented their routines at the start of the pandemic. Now that COVID-19 restrictions are being lifted and vaccine distribution is picking up around the world, mobile app marketers need to prepare for an equally dramatic shift in 2021 and beyond. At MOLOCO, we wanted to better understand the ongoing effects of the events of 2020 in order to…

Mobile Marketing Powerhouse CleverTap Partners with Logicserve to Help Clients Stand Out in India’s Booming Smartphone Market

CleverTap, a leading AI-powered customer lifecycle and user engagement platform, and Logicserve Digital, a digital marketing and transformation company announced their partnership to bring retention-based mobile marketing to the agency's robust client portfolio in India. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising CleverTap and Logicserve Digital will focus on helping customers across India, MENA and APAC to effectively use…

Start.io and Proof Introduce Mobile Hyper-Contextual Marketing

U.S. mobile ad spending is expected to grow from $124B in 2021 to over $155B in 20231. Marketers are doubling down on mobile, as it gives them complete visibility into the advertising funnel. The ability to launch a campaign according to various demographic factors is the baseline for today's marketing. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds In their quest to provide substantial added value and an innovative approach to their clients in the midst of the…

Unbound Commerce Apps Selected As Top Mobile Commerce Driver For BigCommerce Merchants

Unbound Commerce is pleased announce they have been selected by marketing platform Yotpo as one of the best tools to grow sales for merchants using BigCommerce for ecommerce. After a selection process, the list was announced May 11 and serves as a reference point for BigCommerce retailers looking to boost sales via extensions offered in the BigCommerce extension marketplace. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals With an eye on selecting extensions that impact a retailer’s…

Snapcommerce Brings on Finance and Commerce Veterans Anan Kashyap and Daniel Weisenfeld as it Scales up Mobile Commerce

Snapcommerce, the mobile commerce platform that matches price-conscious consumers with the best promotions, announced the appointments of Poshmark CFO Anan Kashyap to its board of directors and former BofA Securities investment banker Daniel Weisenfeld as its chief financial officer. Kashyap and Weisenfeld join Snapcommerce on the heels of an $85M growth round and on track for over 100% annual growth in mobile sales in 2021, bringing corporate finance strategy and transactional expertise to further strengthen…