Evolv Applauded by Frost & Sullivan for Its Revenue-driving Customer Experience Optimization Technology

Based on its ongoing analysis of the global customer experience management space, Frost & Sullivan recognizes Evolv Technology Solutions, Inc. (Evolv) with the 2020 Global Technology Innovation Leadership Award for dramatically enhancing revenue generation for a company's digital presence. By applying artificial intelligence to the creative process, the company's solution curates and assesses hundreds of ideas in thousands of combinations at a time. Evolv's solution is faster than traditional testing solutions and more…

Rise Interactive’s Cross-Channel Media Optimization Technology Provides Unprecedented Transparency to Clients with New Update

Rise Interactive, recognized as one of one of the top performance marketing agencies in the world, released a significant update to its cross-channel media optimization platform, Connex®. The newly-launched Account Overview Dashboard shows marketers every action Rise technology is taking within their accounts to improve performance at scale, from lists of new keywords that were automatically added into campaigns, to a detailed activity log displaying individual ad optimizations. Marketing Technology News: ABM Platform…

Button Joins Forces With AppsFlyer: Offering Brands Like Klook Industry-Leading Mobile Affiliate Optimization Technology Powered by Button…

Button, the leading mobile commerce platform, announced its partnership with AppsFlyer, the global attribution leader, to offer brands visibility into quality app traffic optimized by Button in their AppsFlyer dashboards. Through this integration, AppsFlyer customers using Button's affiliate optimization technology can see the affiliate channel as a media source alongside all other channels of traffic to understand their spend holistically across all marketing activities. Now, brands can access the full suite of Button's…

Bidtellect Releases Forecasting 2.0: The Most Advanced Contextual Optimization Technology for Native DSP

Bidtellect’s Latest Forecasting 2.0 Contextual Optimization Technology Is ‘Unmatched’ in Complexity, Elegance, and Effectiveness Bidtellect, a paid content distribution and analytics company, announced the release of expanded contextual targeting capabilities as a part of their new Forecasting 2.0 solution. Forecasting 2.0 advances previous generation functionality and features a wide range of selectable targeting and allowability options, as well as a true bid landscape showing estimated volume and spend for one day at…

Playwire to Give All Online Publishers Insights on Advertising Technology, Page Speed, Site Performance, and Ad Optimization

The online conference, put on by Playwire and supported by Google, will give website owners and creators unparalleled information into website vitals and how it relates to advertising online Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google supporting this event as part of the Google Certified Publishing Program (GCPP). Virtual attendees of the event will gain comprehensive…

Gartner Predicts Digital Optimization Will Disrupt CRM Sales Technology

Tad Travis — part of the Gartner Blog Network — writes a comprehensive report on Sales Tech in CRM Digitalization or the process of digitizing everything that can be digitized is the new best friend of the current state of the enterprise. Moreover, technological evangelists are marching to optimize this already hyper technology. With this, Gartner predicts that several internal processes pertaining to businesses will vanish or integrate together and streamline. Gartner says that Sales Technology aspects for the CRM…

Marketing Technology Highlights of The Week: Featuring Conga, Drift, ZoomInfo, Infutor and more!

Did you miss the key martech highlights from the last action-packed week of June? With Drift announcing new expansion plans, ZoomInfo announcing a new acquisition and RingLead’s new partnership with InsightSquared, there’s a lot that surpassed in martech;  Catch the top martech weekly highlights: ______ MarTech Quote-of-the-Week! The demand for programmatic ad and tech marketing solutions has greatly increased, despite the course of the global pandemic. Buyers are looking for alternatives in a world of merger and…

A Few Top Conversion Optimization Tools that can Boost your Marketing

The ongoing Covid-19 pandemic has changed the digital landscape and has led to a different kind of digital boom across all industries. The average user's online spending time has increased drastically and converting visitors into potential leads and loyal customers are becoming even more challenging. With the user's attention span constantly flickering and being bombarded with other channels and content alerts, enchanting your websites' user experience has become more important today, so that it can act as a content and lead…

Pathwire Announces Acquisition of Email Optimization Platform Email on Acid

Email on Acid expands Pathwire's email offering with industry-leading pre-deployment tools, furthers company’s mission to become most comprehensive ESP on the market Pathwire, the leading provider of powerful email APIs and intuitive email marketing solutions, today announced that it has acquired Email on Acid as part of its mission to become the most comprehensive email service provider (ESP) on the market. With the acquisition of Email on Acid, Pathwire now controls the entire email lifecycle from…

WrightIMC Adds 20-Year Search Engine Optimization And Digital Marketing Veteran Elmer Boutin As VP Of Operations

Digital marketing and search engine optimization veteran Elmer Boutin has joined WrightIMC as Vice President of Operations. Boutin will be responsible for ensuring the success of WrightIMC’s many clients. His expertise in technical search engine optimization combined with his years of experience providing successful digital marketing solutions will further strengthen WrightIMC’s already exemplary leadership team. Boutin’s passion for training the next generation of digital marketers will allow WrightIMC to further its…

Amplitude Unveils New Experimentation Application for Digital Optimization

Amplitude, the Digital Optimization System, introduced Amplitude Experiment, the industry’s first experimentation solution powered by customer behavior and product analytics. Amplitude Experiment provides organizations an end-to-end experimentation and delivery workflow that integrates customer data into every step from generating a hypothesis to targeting users to measuring results. Organizations are empowered to run higher impact A/B tests and remotely configure experiences for key segments without incremental engineering…

Amplitude Announces $150 Million Round As Demand for Digital Optimization Surges

Amplitude, the Digital Optimization System, today announced a $150 million Series F funding round, led by Sequoia Capital with participation from other existing investors GIC, Battery Ventures and IVP. This round brings Amplitude’s total funding to $336 million and increases its pre-money valuation to $4 billion. This round comes on the heels of Amplitude’s launch of the Digital Optimization System which is rapidly emerging as the industry standard for connecting digital product innovation to business outcomes. Marketing…

Namogoo recognized by Independent Research Firm in ‘Digital Experience Optimization’ category in Analyst Report

Namogoo, the world's first-of-its-kind Digital Journey Continuity Platform, announced that it was listed in The Forrester Tech Tide™: AI and Analytics For Retail, Q2 2021 report. Forrester is one of the leading research and advisory firms in the market. Namogoo was named as a vendor under the Digital Experience Optimization category, which includes solutions using "richer data integration and more sophisticated pages, outputs, and renderings" and offering high business value to their clients compared with older…

Narratiive Partners with Carbon to Bring Next-Gen Revenue Optimization for Publishers in Middle East and South Africa

Publishers have turned to Data Management Platforms (DMPs) from big renowned players with the promise of scaled audiences, turning Publisher data into dollars. Narratiive, the audience measurement platform for emerging and fast-growing markets, has partnered with Carbon, an innovative AdTech company responsible for developing the first Revenue Management Platform for Publishers. Working together in MENA & South Africa they aim to bring the most comprehensive Publisher focused DMP, revenue analytics and audience data in…

Marketing Technology Highlights of The Week: Featuring ON24, Teradata, Simon Data, Salesforce and more!

Every business today relies on various sources of data to drive better marketing and sales initiatives. Which data trends will be a priority through 2021 as marketers utilize better martech practices to meet evolving market dynamics? Catch more in this weekly MarTech Series highlight:  ______ MarTech Quote-of-the-Week! Every marketer is hyper-focused on creating a great customer experience. But without the right tools, it can be challenging to thoroughly track customer engagement throughout the entire lifecycle. For…

Amplitude Unveils New Experimentation Application for Digital Optimization

New Amplitude Experiment product leverages customer behavior and product analytics to eliminate the barriers to scaling A/B testing programs. Amplitude, the Digital Optimization System, today introduced Amplitude Experiment, the industry’s first experimentation solution powered by customer behavior and product analytics. Amplitude Experiment provides organizations an end-to-end experimentation and delivery workflow that integrates customer data into every step from generating a hypothesis to targeting users to measuring…

Salesforce and Proof Analytics Deliver Fast, Scalable, Agile Marketing Optimization

The alliance of Salesforce and Proof Analytics has transformed the calculation of marketing ROI, delivering exceptionally fast, scalable and agile Marketing Optimization rooted in a systems-level integration between the two companies. The combination effectively up-ends traditional, consulting-based delivery of marketing mix modeling and similar analytics, replacing slow and expensive solutions with blazing speed and affordability. Salesforce Marketing Technology News:5 Ways Marketing Operations…

Pepperdata Introduces Observability and Optimization for Spark On Kubernetes

Pepperdata, the leader in big data performance management, announced that the Pepperdata product portfolio now provides autonomous optimization and observability for Spark applications running on Kubernetes. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Kubernetes is a key part of the modern hybrid, multi-cloud architecture in today's enterprises. Spark is the #1 big data application running on Kubernetes, according to a recent survey of enterprise users. As big data…

Glassbox to Unveil Experience Intelligence Technology at DigitalWorld Event

Glassbox, a leader in digital journey analytics, will reveal the next evolution in customer experience management, Experience Intelligence, at their annual user conference, DigitalWorld. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities The DigitalWorld virtual event will bring together leading digital experience experts and practitioners from May 25-26, 2021. Event speakers range in their background and industry of expertise, united by their approach to…

Marketing Technology Highlights of The Week: 24th May Featuring Bambuser, mParticle, Informatica, ZoomInfo and more!

The depth of Martech tools available to Marketers today leads to large amounts of data at at their disposal. How are some of the industry’s leading marketers using martech to plan effective marketing cadences?  Catch more in this MarTech weekly highlight: ______ MarTech Quote-of-the-Week! The best marketers understand that marketing is in everything – in sales, HR, customer service, and even tech and legal. You need to make sure that the whole company is on the same page. You can’t have different messaging. -Philip…