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Navigating Sales Cycles in Uncertain Times

Renee Joseph, VP, Johnson Controls, to Share Winning Techniques at Sales Team Accelerator Retreat: A Frost & Sullivan Executive MindXchange Headliner Renee Joseph, Vice President, Global Customer and Sales Enablement, Johnson Controls, will lead a session on Driving Revenue and Succeeding Amidst Accelerating Cycles and Escalating Competition, at the Sales Team Accelerator Retreat: A Frost & Sullivan Executive MindXchange. The event will take place from March 2-4, 2020, at the Pointe Hilton Squaw Peak Resort in…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Netcore (Marketing Automation), Bambuser (E-Commerce), Seismic (Sales Enablement), cloudHQ (Email Management), and Sprinklr (Customer Experience). Malaysian E-Commerce Giant PG Mall Partners With Netcore to Power Multichannel Customer Engagement and Retention Netcore Solutions, one of the leading marketing automation, and personalization platform announced that PG Mall, the…

Sales Leaders Turn to Artificial Intelligence to Drive Resiliency Amid Volatility

The outbreak of the novel coronavirus has left businesses scrambling to manage cashflows and drive continuity amid rapid and radical disruption. With liquidity top of mind, finance leaders are re-evaluating cash positions and making real-time adjustments to revenue and profit models in order to mitigate their organization’s exposure. This landscape has put added pressure on sales leaders who must steer business forward by delivering revenue commitments in the face of evolving market conditions and customer needs. Reinvent…

AppsFlyer Taps Performance Driven Executive, Mar Brandt, to Lead North America Sales

Marketing Industry Veteran to Scale AppsFlyer’s Sales Organization with a Focus on Enterprise Brands Off the heels of its $210 million Series D funding round, AppsFlyer welcomes Mar Brandt as Senior Vice President and Head of Sales to strengthen the global attribution leader’s enterprise sales organization in North America. With 20 years of strategic sales experience, Brandt brings her enterprise sales expertise in building and transforming teams to drive growth. Throughout her career, marked by numerous accolades and…

New Avionos Data Reveals the Need for Seamless On and Offline Commerce Experiences Citing 69% of B2B Buyers Unable to Complete Purchases…

The report breaks down the evolving B2B commerce landscape, and how salespeople and technology can most effectively work together to counter the effects of market uncertainty Avionos, which designs and implements digital commerce and marketing solutions, releases its third annual B2B report, “Turning B2B Salespeople Into Strategic Advisors.” The report proves that B2B salespeople aren’t going anywhere, despite Forrester arguing in 2017 that the B2B salesperson would be displaced by technology by 2020. Marketing Technology…

Gartner Identifies Three Key Objectives for Sales Leaders to Best Prepare for Coronavirus-Related Disruption

Chief Sales Officers Must Plan for Disruptions to the Sales Organization, Customer Ecosystem and Supply Chain to Weather the Crisis and Strengthen Market Competitiveness As the global coronavirus pandemic rises, chief sales officers (CSOs) and senior sales leaders must prepare their organizations to manage risk and take fast action, according to Gartner, Inc. New research shows that sales organizations need a plan built around both tactical and strategic best practices. By extending risk management planning beyond the…

MarTech Interview with Scott Smyth, VP Sales at HG Insights

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

Conga Enriches the Customer, Sales and Employee Experience through Automation

Digital Document Transformation Suite offers new features that enable professionals to transform and automate to conquer the day, the week and the quarter Conga, the leader in end-to-end Digital Document Transformation (DDX), unveiled its future vision for the next-generation of Digital Transformation at its annual conference, Conga Connect 2020. The company also introduced enhancements across its Digital Document Transformation Suite that enable organizations to accelerate sales cycles and enhance the customer…

MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1

Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions, we have tried to provide the current context of enabling every B2B Marketing team with the relevant tools and information. What is Sales Enablement? Various departments in the company could use Enablement techniques for a wide array of purposes to sell its ideas, insights, services, and products. In a purely SaaS or Cloud economy, we would…

ISG Launches Research on Service Management, Financial Outsourcing, Microsoft and Salesforce Ecosystems

ISG Provider Lens reports will give enterprise clients valuable information when choosing service providers Information Services Group, a leading global technology research and advisory firm, has launched four research studies examining the service integration and management market, the financial and accounting outsourcing market, the Microsoft ecosystem market and the Salesforce ecosystem partner market. The study results will be published in four comprehensive ISG Provider Lens™ reports in 2020. The new reports help…

Odaseva Announces Significant Enhancements to Its Data Governance Platform for Salesforce Users

Odaseva Increases Its Compliance Automation Apps to Include Several New Data Privacy Regulations Beyond GDPR, Adds Salesforce Marketing Cloud Support and Offers Ultra High Availability for Salesforce Odaseva, the award-winning unified cloud data compliance, protection, and operations platform for enterprises running Salesforce as a business-critical application, announced several new enhancements to its platform including increased compliance automation applications as well as support for the Salesforce Marketing Cloud…

5 Ways Salesforce’s Dreamforce 2019 Perfectly Sums Up the ‘MarTech’ Mood

The world's most creative and successful MarTech and SalesTech platform, Salesforce is organizing its annual conference - Dreamforce, between 19 and 22 November. The venue - Downtown SF, which is expected to be packed with some of the biggest names in the tech business. The period between 2011 and 2019 can be called the 'Salesforce economy'. The Salesforce economy witnessed the birth, evolution, and maturity of three big technology platforms - Marketing Clouds, Sales Intelligence, Retail, and Customer Data Management. 5…

PunchOut2Go Announces PunchOut2Go Connector on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

PunchOut2Go’s customers can now benefit from extending their Salesforce Commerce Cloud store to connect with their customers using any eProcurement platform, such as SAP Ariba, Coupa, Jaggaer and many more in order to offer punchout catalog and B2B order automation capabilities PunchOut2Go announced it has launched PunchOut2Go Connector for Salesforce Commerce Cloud on Salesforce AppExchange, empowering customers to connect with their B2B buyers on eProcurement or enterprise resource planning platform in order to offer…

CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.

Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO's Marketing Technology stack. Today, a CMS is expected to run in sync with every online Marketing campaign planned. Web CMS Managers are constantly harried by the growing demands to perpetually deliver contextual content and personalization to a highly diversified segment of audience. But, we all know that it is a difficult task to sync your web CMS back-end with the front-end Marketing campaigns. Yes, a lot can be achieved…

xiQ partners with Salesforce to Ignite B2B Strategic Selling

xiQ for Salesforce Increases Salesforce Usage by 47% xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) platform, announced an expanded collaboration with Salesforce. xiQ will provide Salesforce users with AI-generated DISC personality analysis, access to real-time account intelligence and sales triggers within Salesforce CRM. "xiQ for Salesforce" increases Salesforce usage by 47%. "xiQ for Salesforce" is immediately available on Salesforce Appexchange. With xiQ's AI-generated…

DESelect Launches Easy Segmentation Tool for Marketers Using Salesforce Marketing Cloud

The company aims to empower marketers to effortlessly create audience segments, without having to rely on technical experts DESelect announces the launch of its add-on to Salesforce Marketing Cloud with the purpose of enabling marketers to create segments in a more time-efficient and user-friendly way. The increased popularity of highly personalized marketing strategies has meant that marketers are under pressure to expand their existing skill set. For example, in order to achieve effective audience segmentation,…

Waters Corporation Invests in Customer Experience with Adoption of Salesforce CRM Solution

With a unified CRM platform, Waters aims to strengthen its deep customer relationships to support their goals and enhance human health and well-being Salesforce, the global leader in CRM, announced that Waters Corporation, the world's leading specialty measurement company, has selected Salesforce to expand and deepen its customer relationship building resources, scale its offerings globally and accelerate its customers' ability to enhance human health and well-being. For over 60 years, Waters has been committed to…

SalesMail App Expands to the Recruiting and Direct Sales Industries

Smartphone App Provides Branded Video Messaging for Outreach and Relationship-Building Efforts SalesMail, a video-based smartphone app, recently expanded into the recruiting and direct sales industries after being exclusively available in the senior living and home care markets. Developed and sold by HeartLegacy, LLC, SalesMail lets users send branded, one-to-one video messages to recipients for a variety of business needs. Packed with functionality for recruiters and sales professionals, SalesMail delivers a…

How to Make Sure Your Sales Proposal Process Isn’t Putting Your Company at Risk

With GDPR regulations now well underway, compliance has become the watchword for companies of all sizes and in all industries. Each one must ensure that every bit of content it produces and shares adheres to internal and external standards - and Marketing and Sales content has not escaped this scrutiny. According to an Upland Qvidian survey, pulling together a winning Sales proposal or response to an RFP typically involves at least five people depending on the size of the company, as well as dozens of pieces of content,…

Is Your Sales Proposal Process Putting Your Company at Risk?

Solid Strategies to Ensure Compliance to GDPR for Your Sales Proposal Process In our post-GDPR reality, compliance has become the watchword for companies of all sizes and industries across the globe. Each entity must ensure that every bit of content it produces adheres to both internal and external standards - and Marketing and Sales content has not escaped this scrutiny. According to this Upland Qvidian survey, pulling together a winning Sales proposal or response to an RFP typically involves at least five people, as…