MediaKind Integrates the Zixi SDVP For IP Video Delivery

Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), announced an integration and partnership with MediaKind, a global leader in media technology and services whose mission is to continuously improve the ability of service providers, operators, content owners and broadcasters, to acquire and dynamically deliver high-quality content that transports viewers towards truly extraordinary experiences. Marketing…

TruVideo’s New TruReports Dashboard Makes Pleasing Customers And Increasing Profits Even Easier

TruVideo, the proven video and texting communication platform that conquers trust and increases service revenue, now has an even better way to track how customers feel about service providers and dealerships. With the introduction of TruReports, busy managers can track the key metrics for revenue and video utilization, plus customer engagement and sentiment. The dashboard serves up the top stats associated with higher RO transactions such as volume of videos sent to customers, customer views and shares, and unfiltered…

VIDIZMO Partners With WebSIA to Provide Enterprise Video and Digital Evidence Management Solutions in Latin America

With society becoming increasingly digital, video and digital media have become part of everyday public and corporate life. This creates a whole new set of challenges for managing media such as recorded meetings, training and marketing videos, digital evidence and more. How can you store and manage the increasing pile of videos? And how can you securely share them with the right people without unauthorized people getting their hands on it? Marketing Technology News: Nielsen Annual Marketing Report Underscores The Need for…

nanocosmos is Introducing nanoMeet, Where Ultra Low-latency Live Streaming Meets Custom Video Conferencing

nanocosmos has revealed the latest offering in its low-latency lineup: nanoMeet. nanoMeet is a browser-based video-conferencing and collaboration platform, which integrates with nanoStream Cloud for seamless interactive live streaming - ideal for businesses and anyone looking to address large numbers of people. nanoMeet enables enterprises to create branded video meeting rooms as well as host and broadcast them right on their own sites, all increasing engagement with audiences. In addition to virtual meetings,…

Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform

Expanded Relationship Boosts Twitter's Ability to Plan and Execute Video Strategy Today, Nielsen (NYSE: NLSN) and Twitter (NYSE: TWTR) announced the expanded integration of Nielsen's audience measurement and outcomes cross-media solutions into Twitter's video ad platform. The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR). Together, these tools will enable Twitter to help video advertisers do more robust pre- and post-campaign…

Vimeo Brings The Power Of Video To Constant Contact

New strategic partnership unlocks Vimeo's best-in-class video capabilities for Constant Contact's customers Vimeo, the world's leading all-in-one video solution, and Constant Contact, a leading online marketing and ecommerce platform, today announced a strategic partnership aimed at bringing the power of video to hundreds of thousands of marketers globally. Vimeo — the first fully-integrated video partner for Constant Contact's suite of tools — will now power scalable video creation, hosting, and management directly…

Casted, the First Audio and Video Podcast Solution for B2B Marketers, Raises $7M in Series A Round Led by Revolution Ventures

Casted, the first Amplified Marketing Platform and the only audio and video podcast solution made for B2B marketers, announces $7 million in Series A funding led by Revolution Ventures. The round also includes current investors High Alpha Capital, Elevate Ventures, and Tappan Hill Ventures. Casted enables B2B enterprises to leverage audio and video content as a highly effective sales and marketing tool. With Casted, marketing teams can publish content, access a fully searchable content archive with transcription services…

4 Key Benefits Of Using Videos In Your Marketing Strategy

More use of videos in your content and content marketing strategy can help potential customers understand the core nuances of your business and product with a lot more ease. Videos also help strengthen your brand image in the market while creating more engaging relationships with prospects and customers. The basic fundamental to maximizing ROI from your video content is by planning what kind of videos and how you implement it as part of your overall marketing strategy. Marketing Technology News: MarTech Interview with…

Hustle Launches New Video Feature Hustle Studio, Groundbreaking Advance in Peer-to-Peer Text Messaging

Hustle, the leading peer-to-peer text messaging platform and the industry's most widely adopted text campaign platform with over 1 billion text conversations initiated to date, announced the launch of Hustle Studio, a new feature in the Hustle platform that allows users to create and distribute personal videos over text message. With the launch of Hustle Studio, Hustle became the first peer-to-peer text messaging platform for brands, nonprofits, and political groups to take advantage of the mobile marketing trends of both…

Consumers Watched More Than 23,000 Years Worth Of Videos in 2020, Per Wistia’s State Of Video Report

Wistia Releases 2021 State of Video Report, Offering a Look at the Trends Shaping the Video Marketing Industry Wistia, a leader in the video and podcasting space, today released its video marketing report which found that 12.2 billion minutes worth of videos were watched in 2020, equating to 23,211 years worth of content. The 2021 State of Video Report was created through the analysis of user data from the Wistia platform, including more than 44 million videos that were uploaded between 2016 and 2020 across more than…

eyeson Solves the Bandwidth Problem with Audio Only Access to Video Meetings

eyeson is closing the gap towards stable online meetings to ensure participants are always heard in spite of poor connection. Their technology is addressing low-bandwidth connections for remote participants by adjusting resource usage analogously to their network or hardware conditions. eyeson video conferencing solutions provide a unique technology that is inclusive and easy to integrate, built on their patented single-stream technology to support everyone's participation, regardless of their location. Marketing…

New study: Do-It-Yourself Video Creation Apps Are Driving a Surge in User-Generated Videos

Suite 48 Analytics study reveals how a new generation of apps are empowering average businesspeople and consumers to produce sophisticated videos Do-It-Yourself (DIY) video creation apps – apps used by non-video professionals – are a powerful driver behind the current surge in sharing and viewing of user-generated videos, according to a new study by Suite 48 Analytics. Under the hood, AI-based innovations are enabling this new generation of apps to overcome the traditional dilemma of creative power versus…

MarTech Video Interview with Chris Maccaro, CEO at Beachfront Media

 A Quick Synopsis: Connected TV’s growth has been a boon for streaming advertising, yet the work is far from over when it comes to optimizing campaigns within that ecosystem. And even while connected TV grows, there are still millions of paid TV subscribers out there whose ad experience is managed by legacy (manual) infrastructure. Scaling up TV advertising for both programmers and advertisers now takes an investment in cross-platform interoperability to respond to rapid changes in viewer behaviors. About…

Avid Names S’hail Holding Group as Master Distributor to Expand the Reach of Its Video and Audio Business Across Qatar

Media technology provider Avid, announced a new multi-year, multi-million dollar strategic purchasing agreement with S’hail Holding Group of Qatar. As part of this first such agreement in Avid’s Middle East & Africa sales region, S’hail has established a new company, QPlay Avid Solutions, as sole dedicated representative and service provider for all Avid video products to clients throughout Qatar including TV broadcasters, film studios, post houses and audio creators. Marketing Technology News: Microsoft Releases…

Multilingual Video Conference Platform, KUDO Closes $21m in an Oversubscribed Series A Funding to Support Talent Acquisition and More

KUDO Inc., creator of the only cloud-based video conferencing platform with real-time multilingual interpretation supporting 100+ languages and 147 sign languages, announced the close of its $21M Series A funding led by Felicis Ventures. Felicis, who also participated in the seed round for the multilingual meeting platform, is joined by a group of investors including Maverick Ventures, Elephant VC, FJ Labs, Global Founders Capital and billionaire activist investor Bill Ackman in the oversubscribed round. This focused,…

Brightcove and L2 Announce Strategic Partnership To Deliver Seamless Video Experiences For Arts And Cultural Organizations

Viewers can now experience the performing arts like never before with integrated solutions Brightcove® Inc, the global leader in video for business, today announced a partnership with L2, a solution provider for arts and cultural organizations, to provide their viewers with an exceptional cart-free purchasing experience. Whether it’s purchasing a 48-hour rental or a free trial, a monthly subscription, a PPV livestream, or a multi-show digital season pass, this partnership will make transactions swift and easy.…

eyeson is Moving Beyond Video Conferencing Running Auto-Moderated Town Hall Meetings

eyeson's patented single stream technology provides a feature that optimizes video conferencing streams on cloud servers that are transmitted to all participants in a defined layout in real time. While a unique selection algorithm, also developed by eyeson, makes it possible to go beyond moderated video conferencing towards cloud based auto arrangement of videos and participants based on intelligent activity tracking. Marketing Technology News: Metis Alumni Win Honors at International Competition For Pandemic Response…

Source Digital’s New Patent Revolutionizes In Video Advertising, Making a Video Worth a Million Words

There is an old saying that a picture is worth a thousand words. In today’s digital age, a video can be worth a million. People love to watch videos, but they don’t love to be interrupted with ads while they do it. One company, Source Digital, is revolutionizing consumer engagement around video and has now entered a new milestone within its patent portfolio. While Source was already on the forefront of seamless and immersive interactions within video, including making video shoppable, this new patent recognizes Source’s…

Universal Electronics Inc. to Work with Instreamatic to Deliver Voice-Enabled Interactive Advertising to Smart TV Manufacturers and Video…

Universal Electronics Inc. , the global leader in universal control and sensing technologies for the smart home, is entering a development relationship with Instreamatic, the voice dialogue marketing platform powered by AI technology, to bring Instreamatic’s interactive voice-enabled advertising to home entertainment devices such as set-top boxes and smart TVs. Instreamatic’s flexible platform includes an ad exchange for publishers and advertisers to manage, measure and monetize their content with conversational ads,…

FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint

The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform. Today, Fox Corporation, announced that it has partnered with FreeWheel, a Comcast Company, to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD), marking an industry first for a television network. Through this partnership, FOX offers advertisers a path to execute addressable household-level campaigns on any of its content viewed On Demand within the Comcast…